Structure 2011, Day One


  • Moderated by: 1) Emcee - Joe Weinman - Worldwide Lead, Communications, Media and Entertainment Industry Solutions, HP
  • Speakers: 2) Stacey Higginbotham - Senior Writer, GigaOM / 3) Derrick Harris - Structure Editor and Staff Writer, GigaOM / 4) Om Malik - Founder, GigaOM
    • Photo from left; 4), 3), 2)

(8:40 AM) A Tale of Two Clouds: Private and Mobile (Citrix Systems)

  • There are two clouds that when combined provide a big threat to the established practices and controls of the IT department. The first cloud, the private cloud, lacks two important attributes of cloud computing. First, you have to buy it up front – instead of paying for it as you go, and second, the adoption of cloud means almost no IT involvement. The second kind of kind of cloud is the "Cloud in your pocket" - the one that powers your smartphone or tablet. This talk will look at the infrastructural requirements to deliver both kinds of clouds, examine the state of development of such infrastructure generally, and propose a way forward for IT to enable enterprises to serve both consumer use of client devices and enterprise policy needs.
  • Speakers: 1) Simon Crosby - CTO, Datacenter and Cloud Division, Citrix Systems
    • Cloud come here. Cloud meaning, SaaS application which CEO think about. Low Capex and Opex. Barrier of cloud is human. Public cloud is most big impact for enterprise market.
    • Private cloud is with very cost engineer. Hybrid model. IT automation is cloud, no human. This is big change. All IT lifecycle has change.
    • Cloud in the pocket, next-gen cloud usage. There is no edge between your area and my area.
    • Citrix is gateway for cloud service, Bridge of service delivery.
    • Security / Trust; Netflix, Openstack is Okey? Private is better for public on security? Wikileaks…AWS is secure?

Announce from GigaOM

  • Cloud by apple is very exciting. Open source become strong player in cloud.

(9:00 AM) New Directions for the Cloud (HP)

  • The cloud has come so far so quickly it’s tempting to think that we’ve reached maturity, but there are likely to be numerous discontinuities in the next few years. In this dialogue, Lew Tucker, Cisco’s cloud computing vice president and chief technology officer, and Joe Weinman, HP exec and founder of Cloudonomics, discuss what’s coming next. How will OpenStack? and Cisco’s Networking-as-a-Service contribution and HP’s Open Cloud Marketplace impact the industry? How much of IT will be in private vs. public clouds? Will the industry be dominated by over-the-top players? Or will telcos, regional players, and vertical specialists have the biggest role? Is the megadatacenter the ultimate architecture, and if not, what current assumptions may be overturned? A great talk that will help map out issues to be discussed over the next two days and the next 18 months.
  • Speakers: 1) Lew Tucker - VP and CTO, Cloud Computing, Cisco / 2) Joe Weinman - Worldwide Lead, Communications, Media and Entertainment Industry Solutions, HP
  • from left; 1), 2)
    • 2) Now a days, cloud DC is more automation. Cloud is service delivery…more network issue become important.
    • 1) HP is much better than AT&T, more mathematical proof.
    • 1) Verizon Cloud make more MPLS network and more fat pipe. Video is big drive, it's creasy. Entering new world, vutualization an d pay per use model are more change. But backend is more and more complicate.
    • 2) Data recovery issue is complex and difficult but import. Now multiple point DC connection, how do you manage delay issue.
    • 1) There is no best solution, always tread off. We have to find sweet spot. Pallarel and performance is balanced issue. Mili-second delay make treble some time for application.
    • 2) M2M communication is are large opportunity. Next 10 years, application need more elasticity, application management software is need more intelligent. Hybrid or private…cloud is pool of resources.
    • 1) Hyblid is most case, best solution; optical transport, MPLS…Network connect to cloud…Need cloud network chip will be there encryption and application control, optimization.

(9:20 AM) The State of the Cloud Address (Amazon)

  • The Amazon public cloud accounts for an estimated 40% of the total public cloud market. Werner Vogels helped to elevate the cloud computing industry into the mainstream when his team at Amazon launched EC2 and S3. We asked Werner to deliver a very special "State of the Cloud" address in which he talks about where Amazon sees cloud computing currently and where he plans to take the industry next.
  • Speakers: 1) Werner Vogels - CTO,
    • See photo slide
    • After earthquack, AWS of Japan increase.
      • Case study of SnapLogic; This is cool technology by Vogels. This is sophisticated application.
    • Next 10 years, there are more sophisticated application in this area.

(9:50 AM) Building Clouds: Real World Lessons from Intel Cloud Builder program and IT@Intel

  • Intel Workshop - Room 1
    • Intel Cloud Builders is helping enterprises and service providers build more simplified, secure, and efficient cloud infrastructures. Additionally, Intel’s own IT department - with about 75,000 servers worldwide – is transforming its enterprise environment from a traditional infrastructure to a cloud-based service. Learn real-world lessons from the Intel Cloud Builders program and Intel IT that you can apply to your cloud deployments.
    • Speakers: 1) Billy Cox - Director, Cloud Software Strategy, Intel / 2) Das Kamhout - Cloud Computing Engineering Lead, Intel IT

(9:50 AM) How AlertBoot? Uses Autoscaling to Meet Peak Holiday Demands

  • Zeus Workshop - Room 2
  • Learn how to manage high volumes of traffic with Autoscaling, enabling your web applications to cope better in the Cloud. Listen to the AlertBoot? story, and hear how they experienced the best utilization of their infrastructure budget to handle their peak loads during the holiday season utilizing Zeus solutions.
    • Speakers: 1) Tim Maliyil - CEO, AlertBoot? / 2) Kosten Metreweli - Chief Strategy Officer, Zeus Technology

(9:50 AM) Partner with IBM to win in the Cloud

  • IBM Workshop - Room 3
  • The cloud market opportunity is growing presenting new business opportunities for partners. IBM offers a complete cloud computing ecosystem for business partners of all types. Join for a view of how IBM can help you equip yourself to more fully participate in cloud opportunities and win in the cloud.
    • Speakers: 1) Amy Anderson - Cloud Computing Business Partner Programs Manager, IBM

(9:50 AM) Making Cloud Real in Healthcare

  • NetApp? Workshop - Room 4
  • In the healthcare industry, hospitals, physicians, patients and insurance companies must be able to easily communicate and exchange data. There is a huge opportunity to operate more efficiently through a common secure infrastructure that allows for a quick exchange of data and safe retention of records. Join NetApp? and Allscripts as we explore the steps of building a cloud infrastructure and how this infrastructure creates a connected community of health through one network, one platform, and one patient experience.
    • Speakers: 1) Ahmed Loukili - VP SaaS Operation, Allscripts / 2) Kingman Tang - Senior Manager, Cloud Solutions, NetApp?

(10:30 AM) The Future of The Cloud Panel

  • Recently, GigaOM Pro, The 451 Group, and Northbridge Venture Partners conducted an industry survey to map the future of enterprise cloud computing. The results of the survey will be revealed for the first time in this panel, and we will hold a lively discussion among the stakeholders in key industry sectors about the implications of these results.
  • Moderated by: 1) Michael Skok - General Partner, North Bridge Venture Partners / Speakers: 2) Dries Buytaert - Co-Founder and CTO, Acquia / 3) John Dillon - CEO, Engine Yard / 4) Marten Mickos - CEO, Eucalyptus Systems / 5) Lew Moorman - Chief Strategy Officer and President of the Rackspace Cloud, Rackspace
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  • from left; 1),5),2),3),4)
  • 1) We focus on IaaS issue today.
    • 5) What is mission critical… We are examining this issue.
    • 2) Scalable trusty
    • 3) Web application are green field, need trast, more scalable.
    • 4) I agree on 3). Web site is very difficult to handling on mission critical system.
  • 1) Cloud main driver is agility and scalability. How do you think?
    • 2) Continental and United marge, IT system should integrate. Cloud system should help to quick scale up.
  • In 5 years, Driver will be Innovation become up, Agility go down. How?
    • 3) All most client hate IT department, very costly and not flexble.
  • 1) Inhibitors of adoption. What is top-of-mind?
    • 5) I take softball, No client and vender don't like lock on one cloud system.
    • 2) Open source initiative; It's not happen overnight, we keep push on open standard.
    • 4) AWS is platform for launch, then clients will transfer to Hybrid cloud. It's mean private and public.
    • 5) Many company has already DC, when they expand or move, they go to cloud more completely.
    • 3) use to be…Best is on promise cloud. But this is any value anymore. Rackspace will be public cloud then they will provide private…it's become hybrid.
  • 1) How about cloud TOC?
    • 2) Already many company offload IT by outsourcing.
  • 1) Who is top cloud company?
    • new player appear in private field.
  • 1) Cloud Investment will grow. How much?
    • 4) Investiment pllutin?
  • 1) How about tools?
    • 2) building cloud application is not enough productive. We need more tools and services.
  • 1) What about in company issue?
    • 4) At conference everyone excite on technology, but in company compliance and performance which many conservative management are concerned.

Announcement of IDrive

  • Private storage share services. 5Gbyte is free. Go

(11:10 AM) Microsoft and the Cloud: What’s Next?

  • Satya Nadella runs the $15 billion infrastructure business unit at Microsoft which encompasses the server business lines and the Azure platform. Microsoft remains a leading giant in the enterprise software space and is a leader in both public and private cloud computing, and its existing customer channels will be influential in shaping the course of how this trend will be realized. We will talk to Satya about his view of cloud computing and the direction that he sees Microsoft charting.
  • Moderated by: 1) Eric Savitz - San Francisco Bureau Chief, Forbes / Speakers: 2) Satya Nadella - President, Server and Tools Business, Microsoft
  • from left; 1), 2)
    • 1) How about cloud?
      • 2) New world on IT department. Very early stage of new transformation. Everyone has defferent IT, every has own cloud should be.
    • 1) still mission critical system are not able to cloud?
      • 2) All compliance and security is big issue but it's not only this.
      • 2) Office 360 is service of application. SMB is fit of this products. HTML5 is great but not great as office products.

(11:30 AM) Latin America: The New Market in The Backyard? (IBM)

  • Last year, Brazil experienced its fastest economic growth in almost two decades. Gross domestic product expansion was double what economists had expected the country to reach. As it's economy booms, it's demand is outstripping local supply of technical talent and infrastructure. Does Brazil represent a new market and potentially a new partner for American Cloud Services companies? Or will China and India rise to the occasion?
  • Moderated by: 1) Michael Wolf - VP Research, GigaOM Pro / Speakers: 2) Wenceslao Casares - CEO, Bling Nation / 3) Rich Lechner - VP, Cloud and Services Marketing, IBM
  • from left; 1), 2), 3)
    • 2) Latin America, US company come our market and combine with local provider in cloud business. Connectivity is very critical. Broadband wireless is not enough. US is 5 years advance.
    • 3) LA looking for global market, cloud is a jump board for world market.

(11:50 AM) Shaping The Cloud (VMware)

  • What further technology leadership will VMware show in shaping the cloud computing industry? VMware defined the category for virtualization and subsequently helped make the term ubiquitous. Formerly at Microsoft, Paul Maritz led the entire software product lines across the board and in no small part created the giant that is MSFT. Now as CEO of VMware, what challenges will Paul Maritz face as VMware shapes the Cloud industry?
  • Moderated by: 1) Om Malik - Founder, GigaOM / Speakers: 2) Paul Maritz - CEO, VMware
  • from left; 1), 2)
    • 2) Post PC era; PC revolution is my early life like 70's. Looks beautiful document…it's quality. PC is post document era. Now we call post PC era… but everyone has PC now…very interesting.
    • 2) iCloud is device centric cloud model. Data store outside of device. Enterprise space, people spend so many money to stupid staffs, this is problem for cost and productivity. Cloud control more those spendings.
    • 2) Cloud should same productivity inside and outside of company. VM tackle to hardware. Near future mission is that developer involved complex cloud development… this should be more improve,… Also we think new data structure has been needed. Developer world face all existing application re-write for cloud era. This is huge work. We cannot just sit back and watch. More easy build-up application environment and more easy maintenance are needed.
    • 2) Who is competitor?;; In enterprise, MS and Oracle and IBM. Those companies have huge resources and money. Fundamental technology change give us big competitor who are not show up yet. This is very complex world…we have few thousand employee.

(12:10 PM) The Economics of Open Everything

  • The power of open-source software can’t be denied. At its best, it has democratized innovation and is a stub for other subsequent innovations. Think Apache and the web. But where is the money in it? Does there have to be a profit motive? We talk to two exponents of recent projects -- Open Stack and Cloud Foundry -- both of which are open and have the promise to shake up the cloud industry.
  • Moderated by: 1) Lew Moorman - Chief Strategy Officer and President of the Rackspace Cloud, Rackspace / 2) Speakers: Derek Collison - CTO, Chief Archictect, Cloud Division, VMware / 3) Frank Frankovsky - Director, Hardware Design and Supply Chain, Facebook / 4) Forrest Norrod - VP and GM, Server Platforms, Dell From left; 1), 2), 3), 4)
  • Openstack grow quick. What happen?
    • 2) Not necessary open source is free. People trust
    • 3) Private or public, cloud is scale up…that need open source.
    • 4) Problem is software and structure model. Very complex model, company need some total solution.
  • 1) Money issue?
    • 4) Customer want pay for not only technology but also maintenance and services, based on monetary issue.
    • 3) Unique innovation issue, company looking for.
    • 2) Everyone want a cloud…but hey you have nice firewall? VMware provide nice solution fro customer.
    • 4) Promotion of open source is not differentiation marketing. This is important.
  • 1) What is uniqueness?
    • 3) Best practice…open source provide. New company marge to open source community…they move more fast than used be.
    • 3) Open computing movement is important, included hardware vender and software. Open Technology Initiative of facebook is huge project for us. We don't wand same mistake which other guy doing.

(12:30 PM) Translating Technology, Top 5 Tips for Selling "Geek" to "Non-Geek"

  • Rackspace Workshop - Room 1
  • In the past year, there has been an explosion in the number of geeky applications, including an array of cloud offerings. As companies make an effort to adopt cloud computing into their IT infrastructure, just how do you sell these technologies to the “geek” (those that really get it) and the “non-geek” (those that understand the concept but don’t have the time to get into the nitty gritty technical details). Avowed geek Alex Polvi and avowed non-geek Ben Kepes of Diversity Unlimited will battle it out to show how both “geeks”and “non-geeks” are using the cloud, and ways cloud companies can communicate to a broad landscape to better sell their products.
    • Speakers: 1) Ben Kepes - Cloud Computing Analyst, Diversity LTD and Rackspace CloudU Curator, Rackspace Hosting / 2) Ryan Walker - Systems Admin, Rackspace Hosting

(12:30 PM) Tilera + Couchbase: Get Your Cake and Eat It Too

  • Tilera Corporation Workshop - Room 2
  • The NoSQL and Memcached markets are exploding with tens of thousands of deployments. Customers are starting to feel the “heat” in both power and infrastructure costs. Tilera and Couchbase provide a turnkey solution to cut your Memcached and NoSQL cost by half. Ihab Bishara of Tilera and Steve Mih of Couchbase will show how you can run one of the most feature-packed NoSQL software packages and still cut your cost by as much as 50% by using Tilera- based servers that are 5x more power efficient than x86 servers.
    • Speakers: 1) Ihab Bishara - Director of Server Solutions, Tilera Corporation / 2) Steven Mih - VP Business Development, Couchbase

(12:30 PM) Public Cloud: Delivering on the Promised Benefits

  • Microsoft Workshop - Room 3
  • Public cloud promises great benefits to companies who make it part of their IT strategy. Join us for an interactive session to learn more about Microsoft’s Windows Azure Platform and the benefits it delivers.
    • Speakers: 1) Piyush Lumba - Director Product Planning, SQL Azure and Middleware, Microsoft / 2) Sudhir Hasbe - Sr. Product Manager, SQL Azure and Middleware, Microsoft

(12:30 PM) Cloud Computing: The Future is Hybrid

  • HP Workshop - Room 4
  • Cloud computing is a growing platform where everything and everyone is connected. In this session, we'll cover HP's Hybrid Delivery Cloud strategy and its implications for the enterprise vs. implementing a private cloud. Attendees will learn about underlying trends for cloud computing, and how HP solutions can help put them on the right path to choose their best delivery model.
    • Speakers: 1) Patrick Harr - Worldwide VP, Cloud Computing, HP

(1:30 PM) Enabling Ubiquitous Access with Content-Centric Networking (PARC, a Xerox company)

  • The world has changed since networking was invented. Networks are no longer about simply getting messages from point A to B -- now, it's all about multimedia, collaboration, and sharing. Given the ubiquity of devices, networks, and content everywhere, an industry of patchwork services and workarounds has evolved to support these realities. In this talk, Teresa Lunt will discuss content-centric networking, a new approach to networking being developed at PARC and around the world that addresses these and other problems. Content-centric networking sim plifies how applications consume content, and enables applications and services to be designed so that more content can be delivered at far less cost. Because it's not ubiquitous if people can't easily get what they need when they need it.
  • Speakers: 1) Teresa Lunt - VP and Director of the Computing Science Laboratory, PARC, a Xerox company

Special announce from 8x8

  • Hosting VoIP Services

(1:50 PM) Clouds to Customers: Making the Connection (AT&T Business Solutions)

  • As cloud users become more mobile, the need for higher bandwidth everywhere will be crucial. With the increased demand for the cloud, the need for reduced latency and high-capacity interconnects will also increase. There are a few companies who have the knowledge and resources to deliver both. Could the cloud represent AT&T’s next great opportunity?
  • Moderated by: 1) Om Malik - Founder, GigaOM / Speakers: 2) John Stankey - President and CEO, AT&T Business Solutions
  • From left; 1), 2)
    • Potential cloud; mobile dynamics is our key. Management wireless Broadband and provide service. Comper with MS, AWS, We have facility base company including network. VPN is very important quality of cloud service. Private cloud especially connect with secure VPN, which low latency, any application work as designed.
    • We are more wide vision, not only IaaS like AWS. From device management to CDN, Storage, Network management … Ex. Large healthcare, they need image, voice, data and integration. We provide everything.
    • We have UC business for enterprise also. We are large company, we provide service for large company which have billion dollar revenue. Network is fundamental business for us.
    • What is cloud for AT&T… We provide flexible device and services, application, ….time pricing model are change for our business.
    • for Telecom industry regulation is always big issue. Cloud is new business, no regulation required. Privacy issue also. Light touch light regulation.
    • Cloud and mobile is natural fit. Disconnect traditional IT, to Mobile broadband era, cloud and mobile bring this. RF technology is matured, you have very aggressive network capability. Advanced mobile network will be support by subscription.
    • Fully managed services are make many, such larger hosting service are growing.
    • 20Billion projects; We think we are better position…R&D is painful. Application development takes long time. But thesedays, our industry are healthy.

Announcement from Intel

  • Open datacenter initiative. Cloud builders we provide. This is easy use.

(2:15 PM) Guru Panel - What Can the Enterprise Learn from Webscale?

  • Those who are at the bleeding edge of practice today will define everyday operations for the rest of us tomorrow. We assemble a panel of some of the top innovators -- and biggest infrastructure customers -- in the web world to talk about their experiences pushing the boundaries of cloud computing.
  • Moderated by: 1) Jonathan Heiliger - VP, Technical Operations, Facebook / Speakers: 2) Sid Anand - Software Architect, Netflix / 3) Claus Moldt - Global CIO and SVP Service Delivery, / 4) Jacob Rosenberg - Architect, Comcast / 5) Kevin Scott - VP of Engineering, LinkedIn?
  • From left; 1),2), 4) , 5),3)
  • 1) Web business differentiation from consumer business. What?
    • 3) Everything infrastructure are some drop down.
    • 5) Design and failure, always cat and mouse. Linked-in, business intelligence service will be. But application make more complex. Interesting algorism are not reliable.
    • 2) Netflix; early adapter is iPhone app. android apps., 2.5 years ago, we start use AWS. Many SQL we have which dumped. We rebuild all apps for cloud (AWS). Database and cash are problem.
    • 4) Comcast, cable network are more change. We analyze and many thing are fit for cloud system.
    • 2) Our job are not increase not decrease. But many new challenges are come.
    • 5) Linked-In, Many security work going on.
    • 3) on security, we do anything we can do. Power usage of infrastructure, we be careful about security.
    • 2) SSL connection and mobile device are point of careful.
  • 1) Open Computing project by Facebook, how about open hardware?
    • 3) Open standard we respect as much as possible. We are inventing many technology inside company. Open hardware will be join some case.
    • 3) 50billion transaction by day, integration with other infrastructure is key.
  • 1) what is new technology recently?
    • 2) Cloud adaption on from SQL to no SQL, which is interesting. SSD is also.
    • 4) SSD and 10G ether net is hot.
    • 3) Infrastructure is always, and mobile is hot.
  • How about BI ?(from audience)
    • 2) application by 3rd party has variety which gap filled up by platform.
  • 1) System design vs. structure?
    • 2) Avoided past capacity.
  • How about CDN for grobal delivery?
    • 2) We evaluate CDN capacity, then ISP like Comcast. Those are bottle-neck.

(2:55 PM) Networks for Clouds, App Stores and Operating Systems

  • Arista, founded by Andy Bechtolsheim and Jayshree Ullal, has been instrumental in turning data centers into clouds with its high-speed hubs. This year, Arista announced its new cloud network operating system, EOS, together with its app store model, which will enable a third-party ecosystem. We chat with Jayshree Ullal about the impacts these will have on the industry at a time when we’re seeing lots of new technology innovation in the network space.
  • Moderated by: 1) Stacey Higginbotham - Senior Writer, GigaOM / Speakers: 2) Jayshree Ullal - President and CEO, Arista Networks
  • From left; 1), 2)
    • 2) High speed, big data, more multi-core…what happen on connection of network. Latency is problem for high frequency application.
    • 2) Fast fast; just delivery is not bat. Dynamic location. Dense storage, dense FC…those problem. Some application are realy truble. Maybe it's mail server or others. Application networking is more important, need fine tune.
    • 2) Data plain is fast, what about control plain… network architecture are challengeable. Openflow are new technology. Openflow is not internet trouble. This is specific point to apply. Control oriented system. All SW and Router can talk each other.
    • 2) Big data impact to network. Haw. ; FCoE… or any type of storage language should talk ether network.

(3:15 PM) Cisco and the Cloud: Within, Across and Beyond the Data Center

  • Cisco Workshop - Room 1
  • Cisco's approach to the cloud opportunity includes helping to build out the data centers powering the cloud as well as applying capabilities in the network to enable intelligent connectivity within and beyond the data center. Join us to explore how to enable distinctive functionality across a secure, trusted, and ubiquitous platform.
    • Speakers: 1) Simon Aspinall - Senior Director, Service Provider Marketing Data Center and Mobility, Cisco

(3:15 PM) The Hyperscale Horizon: Introducing NoFS Information Infrastructure

  • DataDirect? Networks Workshop - Room 2
  • Echoing the progress made by the NoSQL movement, new tools are finally available to scale past file system limitations. DDN's introduction of NoFS web storage infrastructure breaks through the highest scalability and efficiency barriers to serve as the storage foundation from today's Big Data era to our Hyperscale future.
    • Speakers: 1) Philippe Ciampossin - CTO of Software and VP of R&D, DataDirect? Networks

(3:15 PM) Addressing the Challenges of Enterprise Clouds

  • Abiquo Workshop - Room 3
  • This informative panel of industry experts looks at many aspects of Enterprise clouds. With the recent outage of Amazon, it’s making many businesses reevaluate their cloud strategy. What are some of the top concerns inside an enterprise and how are IT professionals addressing those concerns. As the pressures increase to respond to ever growing business needs, how is enterprise IT addressing that today and what will that look like in the future.
    • Moderated by: 1) Jo Maitland - Senior Editor, SearchCloudComputing?.com / Speakers: 2) Val Bercovici - Sr. Director, Office of the CTO, NetApp? / 3) Pete Malcolm - CEO, Abiquo / 4) Chris Weitz - Director, Deloitte Consulting

(3:15 PM) Big Cores, Little Cores –What is Best for the Cloud?

AMD Workshop - Room 4

  • Cloud Computing is not "one size fits all" and the processor you choose can make a difference. We will take a look at performance, power, and workload requirements of cloud environments and discuss how these affect the computing platform decision.
    • Speakers: 1) John Fritz - Director Developer Relations, AMD

(3:55 PM) The VC Panel: Cloudy Bubble?

  • Is there a bubble? The Valley’s finest are giddy with their investments into the cloud space. But we ask, will it last? Meet some of the Valley’s leading venture capitalists, and find out where they’re investing their money and on what areas of technology entrepreneurs should focus.
  • Moderated by: 1) Avery Lyford - Chairman Elect, Churchill Club / Speakers: 2) Michael Goguen - Partner, Sequoia Capital / 3) Satish Dharmaraj - Partner, Redpoint Ventures / 4) Ping Li - Partner, Accel Partners / 5) John Vrionis - Managing Director, Lightspeed Venture Partners

(4:35 PM) The CIO’s Finest Hour

  • The IT department has to learn to keep pace with a new business organization moving at “Cloud Speed.” Requirements and technologies change at such a fast pace they are almost fluid. This chat will address the challenges of having a legacy, siloed infrastructure and what the C-Level decision maker presently has to face when making purchasing decisions.
  • Moderated by: 1) Derrick Harris - Structure Editor and Staff Writer, GigaOM / 2) Speakers: Dave Hitz - Founder and EVP, NetApp?

(4:55 PM) LaunchPad?

  • Meet GigaOM’s picks for the companies that have the "right stuff" to succeed in the cloud computing marketplace.
  • Moderated by: 1) Javier Soltero - CTO, SaaS and Application Services, VMware / Speakers: 2) Navin Chaddha - Managing Director, Mayfield Fund / 3) Matthew Howard - General Partner, Norwest Venture Partners / 4) John Lee - Director, Entrepreneur Services Group, Silicon Valley Bank / 5) Luis Robles - Partner, Sequoia Capital

Structure 2011, Day Two

  • Thursday, June 23

(9:05 AM) Cloud Storage: Moving Beyond Backup?

  • For a few years, cloud-based storage has been a ideal solution for backing up enterprise data, but a new breed of startups is trying to convince businesses to move their primary data into the cloud. This panel will examine whether the cloud can meet the performance, the security and cost requirements that businesses place on primary storage systems and what it will take to make the cloud an appealing option.
  • Moderated by: 1) Vanessa Alvarez - Analyst, Forrester Research / Speakers: 2) Val Bercovici - Sr. Director, Office of the CTO, NetApp?, 3) Dheeraj Pandey - CEO, Nutanix, 4) Andres Rodriguez - Founder and CEO, Nasuni, 5) Dave Wright - CEO, SolidFire?
  • from left; 1),2),3),4),5)
    • 5) Our company build all SSD (Solid State Disk) storage vender; challenge are high efficiency, management of system…
    • 4) Data Center is not enogh on scalability and security. Many problems. Storage is one of main trouble elements.
    • 1) Performance is 2nd big problem next of security. How do you think?
      • 3) In CDC, FC is not work well, Cloud storage have many block between application and file storage. For file data metadata can successly mange in CDC, many trouble can escaped.
      • 5) Where file storage is in. Primary file storage in CDC need more speed and scalability…but SQL or other element have many make trable. (1) But company does not want change DB system, is not it?)
    • 1) today's storage is enogh are capable for CDC.
      • 2) maybe. NAS, SAN…is old fashion.
      • 4) Cloud require more new requirement on storage. Like S3 is very different like self back-up. This is success for AWS. What can we tap into storage in enterprise DC. Storage requirements and Cloud usage is different issue.
    • 1) What is technical challenge?
      • 4) Traditional storage story… we help to scale up. Lots of new NAS, SAN. In Cloud, storage need more low margarine and complete solution.
    • 1) As Service provider, what is most big trouble?
      • 5) SSD still expensive, yes. But many PC use SSD. AWS is not guaranty on speed and performance on storage. Only size. It is not enough.
      • 2) SSD is good. Disk which looking for high performance, only use a part of them. If so, SSD is as same.
      • 4) In cloud, Storage its self is not trouble, how to make high performance between application server and storage, this is point to descuss.
    • How about saving energy side? On SLA. (from floor question)
      • 2) Application structure, we are not needing much DC like Google. Small DC and high performance/ scalability this is problem which is not solved yet.
      • 3) Someone does not care about power. But almost IT person is care about power.

(9:45 AM) The Telcos Are A-comin’ (Verizon Busines)

  • Some telling acquisitions will define 2011. Savvis and Terremark were bought by telcos, which are positioned with assets and operating structures that enable them to potentially do one thing very well: deliver computing as a utility service. We talk with Bob Toohey, the man at Verizon leading the division that will supply cloud services to its large body of enterprise customers. How high is Verizon aiming?
  • Moderated by: 1) Stacey Higginbotham - Senior Writer, GigaOM, Speakers: 2) Bob Toohey - President, Verizon Business
  • 2) We looking for new IT service model. Simple, one is not fit all. We cloud should customize, private cloud we focus on. Few partner, we are working with. Cloud need orchestration…collaboration with 3rd party is important. Moving cloud start.
  • 1) How about Terramark?
    • 2) We have two business, one is terremark, and one is VZB. Customer choice.
    • 2) B2B2C is our goal. Broadband and mobility is key. All of that provide, we can differentiate. Selling device is with application and services. Healthcare is as same, doctor need device and data…ecosystem need. Security and scalability also need.
  • 1) how about future?
    • 2) Mobility need. New IT delivery model is more flexible. Spectrum auction is necessary. From networkside, when customer need, they use. When they do not need, no use. This is future. Enterprise want more flexible use on IT, which cloud provide. More control of customer, this is they wants.
  • 1) AWS, Openstac how about?
    • 2) We need seamlessly move from/to AWS. Datacenter space is lots of open space. New businesses are coming. We spend lot of mony on this market like M&A of terremark and Cyber trust…

Special announce from Host.

  • 1) Mike Wolf, GigaOM, 2) Bernard Golden, CEO HyperStratus?
  • 2) In cloud market, network is hot issue. Change platform like cloud is huge jump, there is a lots of nonsense going on.

(10:05 AM) The Next Frontier: Cloud Databases

  • One of the biggest challenges that remain is managing data in the cloud. While the need for database scalability, reliability and performance has always been an issue in computing, the cloud introduces new challenges such as elasticity, geographic distribution and multi-tenancy. It has become a breeding ground for a wave of new solutions, including database-as-a-service offerings. In this session, we will engage in a discussion with some of these cutting-edge companies. We’ll define what is a "true" cloud database is and explore the unique challenges of managing data in a cloud environment.
  • Moderated by: 1) Geva Perry - Cloud Strategy and Marketing Advisor, Blogger, Thinking Out Cloud, Speakers: 2) Mike Miller - Founder and Chief Scientist, Cloudant, 3) Razi Sharir - CEO, Xeround, 4) Jim Starkey - CTO, NimbusDB, 5) Barry Zane - CTO, ParAccel?
  • from left; 1), 2),3),4),5)
    • 1) Cloud computing has several years, and next frontier are database. Data…Data…Data. Especially distributed and scalability.
      • 5) We live Big data world. Very high performance data analysis. One of our customer is web business which we provide real time analysis like customer analysis. 25tera bye is sweet sport for us. We use SQL base, this is very powerful tool and easy use.
    • 4) We have full scalable high performance DB. Traditional DB is not scale up elastic and small multi tenants. It's not open source.
    • 3) No SQL scalability which is we try to solve. DB as a Service. We have own cloud and AWS, Heroku and others. 2 terabyte is sweet sport.
    • 2) No SQL database… very high performance and scalability we provide. Also we have search engine. We provide products and as service both. Form giga byte to hundreds terabyte we cover, unstructured data we handling.
    • 2) For small enterprise, they don't have IT staff. They need easy DB in cloud. There are lots of new technology coming, which is very exiting.
    • 3) We focus on developer, start-ups.
    • 4) (what is cloud DB?) Two issue. Elasticity (grow and slink) is magic, elastic DB adapt new environment like original application shut down, still DB is exist.
    • 2) EC2 reverse engineering, we found lots technologies. Customer has own requirements, DB configuration is variety. Yes we can do many configurations like AWS.
    • 5) Cloud deployment is elasticity… Hardware improved… In comparison with public cloud, standard model from IBM or HP, we have huge potential market. Private cloud.
    • Person from Terra Data, what is killer app on SME?
      • 5) No killer apps. People are interesting data itself. 4) Web application. 3) SQL with scalability handling unstructured data. 2) Web, SQL with scalable. Maybe mobile application should addition.
    • I am scare on SQL in cloud. How they can handing for transaction.
    • 4) Sirealize ….

The Promise of the Cloud: Getting Down to Dollars and (Common) Sense

  • Mohr Davidow Workshop - Room 1 (10:45 AM)
  • The promise of the cloud has created enormous excitement and fear within the enterprise. What use cases provide the right mix of high economic impact and low risk to enterprise customers as they build up the expertise to manage cloud based applications and infrastructure?
  • Moderated by: 1) Jim Smith - General Partner, Mohr Davidow, Speakers: 2) Jon Beck - SVP, WW Alliances and Channels, Opsource, 3) Ajit Gupta - CEO, Aryaka, 4) Gaurav Manglik - CEO, Osmosix

Cloud Mavericks: Going Out on a Limb, Without Falling Out of the Tree

  • CA Technologies - Room 2 (10:45 AM)
  • A good majority of cloud usage is driven by individual mavericks, leaving the company exposed to unnecessary risks and expenses. IT organizations can choose to help the business (and mavericks) navigate through the options. How can you empower cloud trail-blazers, while protecting the company, from the impact of risky decisions?
  • Moderated by: 1) Ravi Rajagopal - VP, Cloud Strategy, CA Technologies, Speakers: 2)Jim Prebil - Principal, Fujitsu Business Consulting Services, 3) Dr. Raman Kannan - Former CTO, Rosenblatt Securities and VP, Citigroup, Cloud Pioneer on Wall Street

Evaluating Enterprise Clouds

  • Terremark Workshop - Room 3 (10:45 AM)
  • Go beyond the marketing hype, the brands and the buzzwords, and learn how differences in architecture, infrastructure, security and design can have significant impact on your ability to take advantage of the cost-effectiveness and agility of infrastructure-as-a-service without compromise to availability, performance and compliance. Also, hear examples of how leading enterprises and government agencies are taking advantage of the power and flexibility offered by enterprise cloud computing architecture.
  • Speakers: 1) Bill Lowry - VP of Cloud Services, Terremark

Rethinking Application Delivery Models

  • Red Hat Workshop - Room 4 (10:45 AM)
  • IT is ultimately about running applications and delivering them to users. The cloud doesn't change that. You still need Application Lifecycle Management--the ongoing updating, control, and governance of applications from the date they're developed to the date they're retired. However, cloud computing introduces a new dynamic to application lifecycle management that has enterprises rethinking application delivery models. Are you ready for the cloud?
  • Speakers: Bryan Che - Senior Director, Product Management, Red Hat

(11:25 AM) Is Data Privacy a Make-or-Break Issue for Cloud Computing?

  • Concerns ranging from consumer privacy to whether cloud-based data is entitled to Fourth Amendment protection have made data privacy one of the foremost legal issues facing cloud computing. This fireside chat will feature legal experts from both the cloud-provider and legal perspectives. We’ll explore what it will take to make all cloud stakeholders confident that their privacy needs are being met.
  • Moderated by: 1) Derrick Harris - Structure Editor and Staff Writer, GigaOM, Speakers: 2) Nolan Goldberg - Senior Counsel, IP and Technology, Proskauer LLP, 3) Michelle Quinn - Silicon Valley Correspondent, POLITICO Pro

(11:45 AM) The Promise of PaaS

  • PaaS has held out a lot of promise for a few years now: Write once, run forever. Radically accelerate the entire application lifecycle. Easily create applications based on new architectures. Traditionally, these benefits came from tightly integrated platforms but with the trade-off of limited choice in developer frameworks, application services, and IaaS providers. This panel will examine the different approaches between "integrated innovation" and "modular innovation" for the industry at large.
  • Moderated by: 1) George Gilbert - Principal, TechAlpha?, Speakers: 2) Derek Collison - CTO, Chief Archictect, Cloud Division, VMware, 3) Michael Crandell - CEO, RightScale?, 4) Issac Roth - PaaS Master, Red Hat, 5) Sebastian Stadil - Co-Founder, SCALR

(12:20 PM) DevOps? - Reinventing the Developers Role in the Cloud Age (Opscode)

  • The old way: Development teams created code and then handed off to the infrastructure group who would put the code on the machines and deploy them. The new way: In the age of the cloud, programmers can deploy code and scale infrastructure in four minutes with fixes that can take place on the fly. Overall efficiency...vastly improved. For DevOps? to be a ubiquitous process enterprise-wide, some hurdles, such as policy or training, still have to be scaled. In this talk with two leading proponents, we talk about what still needs to be done and what benefits businesses will derive from embracing the DevOps? way.
  • Moderated by: 1) James Urquhart - Senior Market Strategist, Cloud Computing, Cisco, Speakers: 2) Luke Kanies - CEO, Puppet Labs Jesse Robbins - Co-Founder and CEO, Opscode

The What, How and Why of Secure SaaS Delivery – GoGrid? and Orange Discuss the Hosted Private Cloud as the Enabler

  • GoGrid? Workshop - Room 1 12:40 PM
  • Orange Business Services and GoGrid? unveil details on the implementation and usage of GoGrid?’s Hosted Private Cloud solution to provide SaaS infrastructure for Orange’s clients. Learn how and why it was done.
  • Moderated by: 1) Paul Miller - Founder, Cloud of Data, Speakers: 2) Lee Cardona - Director, Orange Business Services, 3) Michael Mascia - Director, Technology Partners, Platform Engineering and Development, Orange Business Services, 4) Mario Olivarez - VP of Products, GoGrid?, 5) Jeffrey Samuels - CMO, GoGrid?

Lessons Learned Aggregating Data in the Cloud

  • Gist Workshop - Room 2 12:40 PM
  • In this talk, Steve Newman will discuss Gist, a cloud-based service which provides all your contacts in one place updated with the latest news everywhere you need it. Gist uses several architecture and technological techniques to access and aggregate private and public data in the cloud. Steve will cover these capabilities as well as lessons learned.
  • Speakers: 1) Steve Newman - Senior Director of Gist, Research in Motion

Best Practices for Enterprise Cloud Efficiencies

  • Virtustream Workshop - Room 3 (12:40 PM)
  • As enterprises mobilize to benefit from multi-tenancy in the cloud, they recognize that their journey to move mission-critical applications is more complex. Join Derrick Harris as he moderates an expert panel, including a CIO who has been in the trenches, as they discuss how to gain Enterprise Cloud efficiencies.
  • Moderated by: 1) Derrick Harris - Structure Editor and Staff Writer, GigaOM, Speakers: 2) Rodney Rogers - Co-Founder and Executive Chairman, Virtustream, 3) Don Whittington - VP and CIO, Florida Crystals Corporation

Orchestrating New Cloud Services With Ubuntu

  • Canonical Workshop - Room 4 (12:40 PM)
  • What systems are at the heart of so many new cloud infrastructures? What is it about the cloud that makes it such an attractive commercial proposition? Join Canonical for an interactive workshop: you will learn how the cloud can be orchestrated for initial deployment on bare metal and how you can manage an environment of services that demonstrates elasticity without user intervention. This workshop will include a live demo and a Q&A session.
  • Speakers: Nick Barcet - Cloud Solutions Lead, Canonical

(1:40 PM) Piecing Together the Next-Generation of the Cloud

  • What will the next generation of cloud and distributed computing systems look like? Who will create the systems that power them? We assemble some of the industry’s leading researchers to look at the operating systems needed for million-core-or-more systems, what needs distributed nodes will entail and what insights we can glean from early exascale data center projects. In this session, we look toward the future and shape the insights into the realities of what can be applied in the business world.
  • Moderated by: 1) Jason Hoffman - Founder and Chief Scientist, Joyent, Speakers: 2) Anant Agarwal - Co-Founder and CTO, Tilera Corporation, 3) Partha Ranganathan - Distinguished Technologist, HP

(2:00 PM) The New Industry Platforms: Data, Social and The Value Added Stack (Accenture)

  • The Accenture Technology Vision is a cross industry research project that takes stock of the evolving trends in IT and how they will impact business and society as a whole. In his presentation, Gavin will review this year's eight trends and focus on three major takeaways for the audience - Data as a platform, New value higher in the stack and Social Platforms as Intelligence sources. Speakers: Gavin Michael - Global Managing Director, R&D and Alliances, Accenture

(2:10 PM) The Instrument of Cloud Monetization: The API

  • APIs are an important, but sometimes under-appreciated, potential source of income for cloud service providers. Although they don’t cost a dime, well-designed APIs can bring in hordes of developers that will help drive site traffic and popularity through the roof. These panelists are API experts at many levels and will share strategies for making more developers mean more money.
  • Moderated by: 1) Bernard Golden - CEO, HyperStratus?, Speakers: 2) Randy Bias - Co-Founder and CTO, Cloudscaling, 3) Sam Ramji - VP, Strategy, Apigee

(2:30 PM) Open Clouds: Can Anyone Agree? (Intel)

  • Last year at Structure, Jason Waxman, Intel’s GM for High Density Computing, made the case for why Cloud Computing needs interoperability and standards. Over the past year, Intel helped to launch the Open Data Center Alliance and participated in numerous industry initiatives including Open Stack, Open Compute Project, Deltacloud, the DMTF’s cloud incubator just to name a few. We’ll talk with Jason about whether the industry is making progress or just further fragmenting, what are the top challenges that need to be addressed, and with all of these “open” projects, what the implications are for vendors and service providers.
  • Moderated by: 1) Jason Hoffman - Founder and Chief Scientist, Joyent, Speakers: 2) Jason Waxman - GM, High Density Computing, Data Center Group, Intel

(2:50 PM) Dedicated, In More Ways than One: The IaaS Panel

  • Infrastructure as a service used to mean virtual machines running within a multitenant architecture, probably paid for with a credit with a credit card with a disclaimer of caveat emptor. My, how things have changed: this panel brings together leading IaaS providers to discuss how IaaS has evolved to include dedicated servers, and where this trend away from virtualization and economies of scale is headed.
  • Moderated by: 1) Paul Miller - Founder, Cloud of Data, Speakers: 2) John Keagy - CEO and Founder, GoGrid?, 3) Chris Pinkham - Co-Founder and CEO, Nimbula, 4) Duke Skarda - CTO, SoftLayer?

Solid State Flash Memory and a New Dawn for Scalable Datacenter Storage

  • Nimbus Data Systems Workshop - Room 1 (3:20 PM)
  • Solid state flash memory technology has achieved cost-parity with 15K rpm disks today, promising 90% lower energy and cooling costs with 10x greater performance, all at a competitive cost per usable terabyte. Learn more about “sustainable storage”, diverse deployment options and use cases for flash memory, and how to profit from this game-changing technology.
  • Speakers: Thomas Isakovich - Founder and CEO, Nimbus Data Systems

Ethernet Fabrics: Foundation for the Cloud

  • Brocade Workshop - Room 2 (3:20 PM)
  • Existing data center LANs cannot adapt to the special requirements of virtual workloads in data centers. Networks MUST move to a cloud-optimized, fabric-based architectures that are purpose-built with the performance, scale and functionality required in a highly virtualized data center. Brocade is leading the industry’s transition with innovative fabric solutions. Learn more in this workshop.
  • Speakers: 1) AJ Casamento - Solutioneer, Brocade

SeaMicro? - Reducing Server Power Consumption by 75%: An Overview and Customer Case Studies

  • SeaMicro? Workshop - Room 3 (3:20 PM)
  • SeaMicro? servers use ¼ the power and take ¼ the space of traditional servers. This session will provide an overview of SeaMicro? server solutions and present customer case studies including discussion from Mozilla about their experience deploying SeaMicro? servers.
  • Speakers: 1) Andrew Feldman - CEO, SeaMicro?, 2) Justin Fitzhugh - VP Operations, Mozilla

Clouds on a Horizon: Disruptions Ahead

  • Deloitte Workshop - Room 4 (3:20 PM)
  • This workshop will focus on the interaction between the economics and technology shifts enabled by the cloud, leading to profound disruptions both for technology provider industry and a broad range of other industries. The choice is simple: :shape or prepare to be shaped!
  • Speakers: John Hagel - Co-Chairman, Center for the Edge, Deloitte LLP

(4:00 PM) When the "Force" Meets PaaS (Heroku)

  • Salesforce's acquisition of pioneering PaaS platform Heroku raises many new questions in the SaaS industry. Is the acquisition for the cloud platform technology or the large developer base? Will Salesforce now push harder to be the core platform of choice for enterprise developers in the cloud? Is this a new strategic direction for the SaaS industry to follow? In this fireside chat Om Malik talks to Byron Sebastian of Heroku to explore future possibilities in the PaaS industry.
  • Moderated by: 1) Om Malik - Founder, GigaOM, Speakers: 2) Byron Sebastian - GM Heroku and, SVP, Platforms at

(4:20 PM) From OpenFlow? to Virtualized Networks

  • One of the hottest technologies around is virtualized networking. Based on the futuristic OpenFlow? work from Stanford University, the technology promises a shake-up of the network infrastructure world. We talk to some of the leading startups in this area about deploying the technology in a big way. We ask what the technology is, what its applications are and what makes it so insanely great.
  • Moderated by: 1) Jason Hoffman - Founder and Chief Scientist, Joyent, Speakers: 2) Guido Appenzeller - Co-Founder and CEO, Big Switch Networks, 3) Martin Casado - CTO, Nicira Networks, 4) Dante Malagrinò - CEO, Embrane

(4:50 PM) Computers At the Crossroads: What Hardware Will Reign in the Clouds?

  • The hardware world is a changing. New scenarios seem possible as webscale and cloud computing companies take a hard look at their regular commodity hardware and find it lacking. High density server blades, Atom-based machines from SeaMicro?, servers using cell phone chips, even specialty processors using hundreds of cores. Will any of these innovations make it big?
  • Moderated by: 1) Stacey Higginbotham - Senior Writer, GigaOM, Speakers: 2) Barry Evans - CEO, Calxeda, 3) Andrew Feldman - CEO, SeaMicro?, 4) Don Newell - VP and CTO, Server, AMD, 6) Omid Tahernia - CEO, Tilera Corporation

(5:25 PM) The M&A Panel: A Year of Deals in Review and the Year Ahead

  • Since 2008, we have seen a “cambrian explosion” of cloud and infrastructure companies. This now being followed by an M&A feeding frenzy, as the early leaders were gobbled up by the giants. In this panel, we assemble some of the leading M&A rockstars and review some of their biggest hits from last year. We will also look to the coming months and find out the types of deals they are sourcing and what technologies will be on their radar.
  • Moderated by: 1) Stephen Smith - Senior Managing Director, Arma Partners, Speakers: 2) Shekar Ayyar - VP of Strategy and Corporate Development, VMware, 3) Jonathan Becher - Interim CMO, SAP, 4) Debra Danielson - SVP, Merger and Acquisition Strategy and Distinguished Engineer, CA Technologies, 5) John Dillon - CEO, Engine Yard, 6) Lorenzo De La Vega - VP, Business Development, Application & Integration Middleware, Software Group, IBM