Mobilize 2010

【取材執筆メモ2010】

Mobilize 2010 †

• Sep. 30, 2010, South San F
• Michael Wolf, VP, GigaOM Pro

The Trillion Dollar Land Grab in Mobile Revenue is Voice. ~ †

Who Will Take It? Apple, Google, Operators, Applications?

• Andreas Bernstrom, CEO, Rebtel ( International phone call venture)
  • In 2012 there will be 100 million mobile VoIP users, but does this signal the end for old Telco models or their rebirth? Andreas Bernstrom, CEO of Rebtel, will address opportunities for mobile voice companies and explain why old players need to modernize now as customers turn to more affordable long-distance calling options.
  • Masic　Jack is success?

Keynote: The Data Driven Network †

• Ken Denman, CEO, Openwave Systems
  • Driven by consumers' use of mobile video, social networking and cloud services, every month mobile data usage is increasing the pressure on carrier networks. How can operators better understand the context of what consumers are doing to optimize the mobile Internet experience and reduce congestion? And how can they genuinely partner with Internet companies to create an architecture where everyone benefits? From tiered service models, to cloud based approaches that promote offloading, caching and policy management, Openwave presents their vision of why the cloud will change mobile networks and the underlying business models.
  • M2M communication is more important than ever.
  • Data Exhaust; Context is king; context which they call, 360 degree view (<= simple target marketing?)
  • Demand based pricing and bundling…(contextually relevant offers= targeted services)

And the Walls Came Down: Meet the New Workforce †

• Evan Kaplan, President and CEO, iPass
  • The mobile device has created an on-demand workforce -- always at the ready. iPass President and CEO Evan Kaplan will discuss why this new workforce is now in charge, how they will define the next wave of innovation and recast work.
  • Top 10% user lead mobile industry/ user behavior.
    • Carry 3 or more mobile devices; 50%, Never truly disconnected; 53%
    • I have the right to stay connected.

App Innovation in Social Features †

• Ted Morgan, CEO, Skyhook
  • Today many app categories not traditionally used for social purposes are now heavily using social features, indicating the importance of social features and their contribution to app innovation. We predict that in the next year, most apps across all categories will integrate social features, causing communities to be created within apps and app stickiness factor to increase dramatically. The more user engagement that's created using social features, the more apps become heavily relied on and therefore an integral part of a user's everyday life.
  • Location service app. Location is more important than google map…

Relevancy, Real-Time - The Future of the Mobile Internet †

• Jim Ryan, Chief Strategy and Marketing Officer, Motricity
  • When consumer insight is coupled with easy access to content, apps, goods and services available on the Web, the true power of the mobile Internet is revealed. Motricity empowers your mobile experience, giving the consumer what they want, when they want it, wherever they are.

Panel: Mobile Payments: Finally Here? †

• Moderator; JP Finnell, CEO, Mobility Partners
  • Osama Bedier VP of Platform, Mobile and New Ventures, PayＰal;; Ron Hirson SVP Marketing and Business Development, BOKU;; Geoff Iddison Group Executive, e-Commerce and Mobile, MasterＣard Worldwide;; David Marcus Founder and CEO, Zong;; Pooj Preena CEO, Groupe Hi-Media USA
  • （写真順左から）Pooj (Hi-Media USA, Paris base company); David (Zong); Geoff (Master Card Worldwide); Ron (Boku); Osama (paypal); JP (GigaOM)
  • Boku payment venture; carrier use their system.要チェック
  • JP; Nokia start mobile payment system very early stage.
    • Paypal start mobile payment 2003…2008 23m 2010 more than 100m dollars. Very quick growing market. Phone is your personal computer. Developer create and push off limitation on mobile commerce. How this market going big… Burrar(ブラー) online and offline.
    • Ron; Now prepay market bigger than post-pay. Mobile payment is easier than card but
    • Geoff; Will be 50b device 2B card. Mobile will be main payment method.
    • David; Mobile payment so easy to connect with application itself. Wallet will fuck up with phone number. Next 2 to 3 years will be big change.
    • Pooj; Mobile payment will be worldwide phenomenon.
  • JP; What is potencial risk on mobile payment?
    • Pooj; Flaw
    • David; Existing card system with bank. Mobile is more moving parts. System has more complicate. Organization, Stake holder risk…
  • JP; physical shopping and mobile shopping especially virtual products.
    • Geoff; Consumer experience…ex. Redeem a coupon … more efficient way we can provide through mobile payments.
    • Osama; POS become truble. Long line you can skip and order from your phone? POS will be adjustment and adapt with new situation. This is not pc shopping. More near with physical shopping.
    • David; Sarback coffee buy by card… this is good experience. Virtual goods should be mobile payment. Few dollars good in virtual world you don't prepare put in your card number!!
  • Final word
    • Pooj; Try anyway. Its good.

How to Meet the Ever Increasing Demand for Data †

• Samir Khazaka, Senior Director Technical Marketing, Qualcomm
  • How will the wireless industry manage the growing demand for data, capacity and performance? We'll answer that by exploring: the evolution of 3G and how it fits with next-gen networks, how to leverage LTE and broadcast networks to overcome data capacity needs, and how network topology can dramatically improve performance.

4G on 4 Wheels: Is the Next Big App Market Inside Your Car? †

• （左から）Lares Kamp (Senior Manager, Accenture); Doug VanＤagens (Director, Connected Services,　Ford Motor Company); Steve West (Vice President of Emerging Technology and Media,　Alcatel-Lucent)
  • Steve; Ford SKD voice engine with cell application; Applink… My Ford touch.
  • 将来、車のメンテナンスでは、チップセットやOSのアップグレードが含まれるようになるのだろう。モジュラー化は必修。顧客のセキュリティーは、ディーラーから漏れる？
  • Insurance company interest in car automation. More specific data of drive help insurance planning.

PhoneＴell †

• Smartphone search venture 要チェック

Fast Dual-Core Processors and an LTE touch †

• Stacy Higginbotham (News Editor, GigaOM) ; Steve Mollenkopf (EVP and Group President, Qualcomm)
• Qualcomm has innovated network and handset technology for decades. We sit down with their top man in charge of products and ask about what new consumer opportunities LTE technology will bring about and how its marriage to a new class of blisteringly fast and power efficient processors will provide the platforms service entrepreneurs have been looking for.
  • Steve; Like Snapdradon, a Giga Hz processor… Now start HSPA+ and LTE come… more peak performance need.
  • Migration of 3G in worldwide are not harmonized. Very variety. How many radio should be put in one phone…. Big problem. Chip set production ecosystem; pricing model… carrier become more innovative. One success line iPhone, every carrier follow.
  • Pet trucking business is interesting business. Mobile business is not only phone, health care… M2M joint venture… mobile healthcare…
  • CDMA iPhone? I don't know.
  • White space.. We always looking for next thing. Device of future… 回答を逃げる。たぶん、やる気なし。問題が多いのでは。
  • LTE hybrid TDD, FDD and 3G… how this solve ? ; Difficult

Keynote; Give every American child a tablet †

• Nicholas Negroponte, Founder and Chairman, One Laptop per Child
  • 2010, they move from laptop to tablet. Physical book is expensive and not durable. Tablet book is more appropriate in developing countries. Compact, more many titles, simple to use…. Design really matters.

Start panel †

• （左から）Mathew Ingram (Senior Writer, GigaOM); Weili Dai (Co-Founder, Marvell); Nicholas Negroponte(Founder and Chairman, One Laptop per Child)
  • Nicholas; Biggest change of tablet is maybe more friendly with our life. Book is old troble. Heavy, big, low density data.
  • Apple is preferal products company of iTune.
  • Marvell announce recently new tablet?

Tango (free video phone application venture) †

• on iPhone and Android.

Beyond 4G: What Happens When Cloud Computing Intersects With Broadband Wireless †

• The voracious consumer demand for mobile broadband services is far outstripping the ability to meet that demand. The projected demand for cloud-based services together with the desire for higher fidelity mobile experiences will push the evolution of mobile wireless networks into the next phase. Fast speeds, high availability, edge caching, edge compute and support for location services will be critical functions of the next generation wireless networks. In this session we assemble the leading network technology vendors to talk about their differing approaches and what the next phase of network technologies will look like and what missing links will still be needed to complete the picture.
• （左から）Mike Gallagher(CEO, SpiderＣloud); Bill Joll (President, Velocitude) ; Samir Khazaka (Senior Director, Technical Marketing, Qualcomm); Amir Lahat (Head of Corporate Business Ventures, Nokia Siemens Networks); Michael Manos (VP Hosting Operations Production, Nokia) ; Chetan(Founder and President, Chetan Sharma Consulting　←モデレータ)
  • Michael; Free map on Nokia Ovi is very popular. User use more and more… traffic more, good experience-up.
  • Bill; Enterprise been more impact from mobile. 4G and mobile device. Accelarate commerce. Cloud does push user to datacenter… This is a more mobile oriented environment. Samir; Histrically, cloud computing should be balance between device and cloud. How QoS, how implemented devices. See AR development.
  • Gallagher; Past 5 years, very big innovation has come. User experience also changed. Mobile device bring out your indoor experience. Could you build indoor experience with seamless connection of mobile devices. Seamless connect not only consumer but also enterprise. Should be unlicensed spectrum more popularized…
  • Amir; Outdoor, so many access like Wi-Fi, 3G, LTE, WiMAX…complex. Some architecture or optimization should be there.
  • Michael; Service platform should be address with regulation like privacy protection. But there are no perfect privacy protection regulation even any country.
  • Amir; User have to choose who trust on their service. AT&T? Facebook? Who.
  • Bill; Think network topology, application need seamless. Infrastructure become huge… should be shared several operator and organization.
  • Samir; M2M communication should be different node. But M2M is developing. If they go 3G its expensive, they fail. Other side they use so small traffic (wake send and sleep)
  • Gallagher; 3G and 4G or anything, network should be transparency.

Introduction to Windows Phone 7 †

• Joel Franusic Startup Evangelist, Microsoft
  • Windows Phone 7 is coming and now is the opportunity to start programing for this exciting new phone. In the first part of the presentation we will be focusing on the changes made to the phone itself, discussing the design decisions and integrated experiences that are part of its infrastructure. In the second half of the session we will write a Windows Phone 7 application from scratch showing off the development environment and some of the api's you will be working with so that you can walk away with a great understanding of how to build applications for Windows Phone 7.

MetroPCS lunch LTE in Las Vegas and Dallas †

• Thomas Keys, COO, MetroPCS Communications;; Stacey Higginbotham, GigaOM
  • MetroPCS has received FCC approval of the first LTE/4G device. Designed for data services from the core and to uniquely use services provided by the LTE network, we sit down with the chief operation officer to talk about the company's early findings with the device and what implications the next generation of handsets will have on new services and the telcos who provide the platform.
  • 10x10 ch. Lunch Dallas yesterday. MetroPCS 4G is not well known with customer. Just they use YouTube?, they surprise. Metro Studio 60 dollars all in. data mail everything.
  • How about Las Vegas? There we lunch last week 4G. Android Phone will come early next year.
  • Only 6 % user use roaming. Not heavy. LTE is ubiquitous. End of 2010, include San Francisco, we will start service. Speed is very depend on back hole, device etc.
  • only 5x5. Depend on city spectrum condition and user demographic, we extend LTE. Our customer pay around 18 dollars per month. We should be carefully set price plan.
  • On iPhone, 40% offload by Wi-Fi, like android is 25% offload.

Orange †

• lunch new SKD on widgets.

Apps vs. Web; The Fight for the future panel †

• The question is very basic and very simple. Should publishers and developers invest their money into native operating systems or into open cross-platform environments? With the recent heated debates around HTML 5 versus native platforms, and the rapid demise of some of the older operating systems, there has never been a more critical time to ask that question. In this session we look at the trade-offs and the likely economic environments that each of them will face.

• （左から）Krishna Vedati (SVP-GM of Mobile, AT&T); Jay Sullivan (VP of Products, Mozilla); IIJA Laurs (Founder and CEO, GetJar?); Michael Mullany (VP Products and Marketing, Sencha); Adam Blum (CEO, Rhomobile) ; Phil Hendrix (Founder and Director, immr)
  • Jay; Web is slow originally, but improve.
  • Krishna; Native app, Local app.
• Native app has acronysm agree or not?
  • for high performance, native.
  • Jay; Disktop used be 80 % a native app. Now web app are dominant.
  • Adam; All technology go on Web. But user should strong commitment for web application. This is accelerate web technology or HTML standard.
  • Krishna; Usability and monetization is key issue. Like games, location … API like that.
• When web app take over native app?
  • IIJA; Anytime soon. Android games become big almost like PC game. Blowser base is more make sense for developer than native.
  • Jay; HTML5… Geo-location technology is not enogh. Web… search, discover, review…and so on. Web cannot support device base job like location or camera.
  • Michael; HTML5 base application is lighter than old web application. Smartphone, tablet all go to HTML5 app.
  • Adam; Of cource, HTML5 rap up all application but they use a parts of native program. So you cannot say all web application, all native application. Nore high power device come, it should push out old web app from the market.
  • Krishna; ATTI has native app and web app. Traffic is fifty fifty. Web are device fragmentation.

Mobile Inside - Why experience is everything for disruptive products. †

• Yves Behar, Pres. , fuseproject;; Moderator; Mathew Ingram, GigaOM
  • It is common for many modern mobile products to embody many disciplines of design and technology in the final product. To make a product disruptive in the modern marketplace the design elements must all work towards one common goal - that they create a truly exceptional user experience. In this rare talk with Yves Behar, one of modern designs true greats, we investigate what he sees as being critical in the creation of successful mobile products and services and what opportunities the future holds for adventurous product innovators.
• Yves; Apple design base on Harman Miller model. But new one.

Service Avatars: Designing Experiences for Connected Devices †

• Mike Kuniavsky, CEO, ThingM
  • We are entering a new phase of the internet, one in which connected devices will be the new end points for services. This represents a seismic shift, one where the service is represented as a dedicated hardware device. We now need to understand better how to design product experiences for that scenario. Mike Kuniavksy, a founder of the pioneering firms Adaptive Path and Thing M, leads us through his "Service Avatars" vision for how we can design experiences for connected devices from his new book 'Smart Things'.

Mobile Cloud - The Next Experiential Rainmaker †

• Dr. Tero Ojanpera, EVP, Services, Mobile Solutions, Nokia // Moderator; GigaOM
  • The future of mobile services transcends stand-alone apps and is all about highly integrated content and services. More specifically, consumers want content and services that are connected with their location, that are relevant to who they are and to the people and things that matter to them. In short, they want ultra personalized experiences. To deliver, it takes insight into how people act while mobile, plus a vision of how cloud infrastructure can be harnessed to deliver relevant experiences. In this conversation between Om and Tero we ask what opportunities and challenges there are based on real-world findings from Nokia's Ovi initiatives.
• What is new Nokia?
  • Ovi..200K service registration per day. Now US we forcus AT&T. Develop platform… Symbian it is good start point.
• Why devise maker make mobile OS?
  • Nokia will be beyond OS, go HTML5. Go tablet devices. Impact of web base model is huge, if you look long range, web is winner. Location data use Nokia device, those data help more good user experience and easy for developer app development. Develop nice San Francisco map base on Nokia phone.
  • Transformation of Nokia is drived by consumer demand, second developer support (data feedback to them)

Location, Location, Location †

• Juha Christensen Chairman and CEO, CloudＭade
  • What does the location landscape look like in 2013 and why should companies in the mobile value chain act now to be a part of this money train. A look at how crowdsourcing is an invaluable resource for creating the most contextually relevant content, location services and ads possible and how companies are taking part in this new location revolution.

Accelerating Intent to Purchase †

• Whald Doyle, Pres. & CEO, Where
  • The intersection of mobile and location will drive commerce like no other technology has in the past. However, business will not be driven exclusively by search, rather it is discovery that will create the meaningful connections between merchants and a local audience. Hear WHERE's approach to connecting consumers and merchants in real-time on a hyper-local level.

Placecast; Alistair Coodman, CEO †

Content Explosion: Combating Information Overload †

• Will Hunsinger CEO, EvriＥvri
  • The explosion of content on the web - amplified in volume and velocity by social media sharing - has created a huge problem in need of a filter. This reality is compounded by the accelerating shift of content consumption onto mobile devices and their unique form factor challenges. CEO Will Hunsinger will show how Evri is tackling this problem with a breakthrough semantic approach that allows mobile users to cut the clutter between themselves and the content they're most passionate about.

Archimedes' Spiral: Mobile Devices and Cloud APIs †

• Sam Ramji VP, Strategy, Apigee Apigee
  • Cloud services are driving demand for mobile apps, which are driving demand for mobile devices, which are driving demand for cloud services. Where is this spiral going and what do we need to know in order to succeed?

Products, Personality and Process: Creating Killer Apps for Tablets and Connected Devices †

• Chirstian Lindholm, Mng. Partner, Fjord;; OM Malik (Founder, GigaOM)
  • In this fireside chat, we talk about how great products are the product of great personalities - and how process-based product development often fails. We will then ask how these insights can be applied to innovate new killer apps for tablet computers, beyond book reading and web surfing, and what opportunities exist for the next generation of Internet-connected devices.
• Fjord; Voice command is need but should improve keyboard… maybe more innovation

Virtualization on the Go †

• Virtualization catalyzed the now booming Cloud Computing industry. With increasing compute power in mobile devices, virtualization is poised to impact the mobile industry in the same way. This panel of the leading handset virtualization technology companies will examine what new opportunities are created for new products by mobile VM technology and what obstacles will need to be overcome to enable VM's to disrupt the mobile market.

• （左から）Steve Subar (President and CEO, Open Kernel Labs) ; Srinivas Krishnamurti (Senior Director for Mobile Solutions, VMware); Yoram Salinger (CEO, Red Bend Software); Colin Gibbs (Mobile Curator, GigaOM)
  • Stive; Mobile Virtualization is more secure, green computing, more
  • Yoram; Long-term application should think…not only green and security
  • Srinivas; Many native app copy over many device? Cloud save more investment.
  • Mobile Virtualization is charenge… isolate each os.
  • Yoram; Not only isolate os and device, but also coordinate applications. Develop multiple contenar…
  • Steve; Smartphone change world, but segment of prepay phone market characterize… Voice fee, data fee… less expensive smartphone is only solution on that market. Virtualization reduce a cost. Motorola make virtualization smartphone 47 dallars few years a go… sell 100 dollars.
  • Srinvas; MV is early stage, we make monetize model, sales plan… few time to take off.
  • Yoram; Software update is disruptive.
  • Steve; Not just highper visor issue. 2006 we start MV, but in mobile field we have to build up ecosystem with chip maker, device maker, app developer, carriers…. This need to take off VM.
  • Steve; Not sell virtualization, we sell merit of virtualization.
• Mobile Virtualization and Quality?
  • Srinivas; Performance improve by levalege of virtualization.
  • Steve; Mobile worker wish to bring all corporate asset (app, data) with them.
  • Steve; Mobile virtualization have no impact of app. performance. V-OS use single digits % of CPU power.

The VC Panel †

• In our popular annual event we assemble five of the leading venture capitalists in Silicon Valley to talk about their investment interest areas and to reflect upon the previous year's results. We ask them to outline the sectors they are currently finding hot: Location? Chips? Middleware? Apps? Media? Infrastructure? Learn about the areas of technology they see as being interesting and fruitful for their investments and to which technology sectors the money will flow to next.

• Scott Raney (Partner, Red Point Venture); Matt Murphy (Partner, Kleiner Perkins Caufield & Byers); Jonathan Ebinger (General Partner, BlueＲun Bentures); Rob Coneybeer (Managing Director, Shasta Ventures); Timothy Chang (Principal, Norwest Venture Partners); Maggie Overfelt (Senior Editor, TheＳtreet)
  • Jonathan; Rob; mobile have lot of activity.
• What difference since last year.
  • Tim; Low cost..
  • Rob; taximagic…like use basic technology, more interesting app. development products.
  • Matt; Lot of M&A, especially platform area.
  • Tim; NaaS (network as a service), DaaS(device as a service), AaaS(application as a service)
  • Scott; App explosion
  • Matt; There are lot of cross platform app activetives.
  • Jonathan; "500 start up"… <<check
  • Rob; 2~3 person start up can success in mobile market because Apple iPhone model.
  • Matt; Spend lot of marketing money but not efficient in mobile world. Looking for more good approach or methods.
  • Tim; Single platform is risk. if they change, you lose one night. Cross platform.
  • Rob; Early stage, you can single platform… because man power, relation ship….
  • Jonathan; If you have core strong technology, you can start single platform. If not, you should be cross platform.
• How about mobile payment?
  • Scott; Look iPhone, they have a great payment system. Mobile payment is complicate. Not find out strong position or business model.

LaunchＰad †