Mashups

SaaS

マッシュ・アプス、Mash-ups、マッシュアップ

【関連URL】 †

マッシュアップ情報サイト †

• プログラマブルウェブProgrammableWeb : マッシュアプスの総合情報サイト
  • プログラマブルウェブ内　モバイル&テレフォニー
  • プログラマブルウェブ内　モバイル系ディレクトリー
  • プログラマブルウェブ内　テレフォニー系ディレクトリー
  • プログラマブルウェブ内　メッセージ系ディレクトリー

マッシュアップ・ベンダー †

1. セリナ社日本語ホームページSerina
2. netvibes
3. My_Yahoo
4. datamashpus Applibase has been acquired by vtiger, an open source CRM company. The &verb(DataMashups?) service beta will no longer be available. Thank you to all the beta users of the service at datamashups.com.
5. MSPopfly
6. Yahoo pipes
7. iGoogle ig
8. JackBe
9. Pageflakes
10. Feedburner
11. Coghead
12. dapper
13. Xignite
14. Kapow
15. STRIKEIRON
16. RSSBus
17. WorkLight
18. NIMAYA
19. WSO2
20. Ponyfish

マッシュアップス系ALMベンダー　（Application Lifecicle Management） †

ベンダーポジション

Source：Gartner 2008

• Visible_Systems
• McCabe_Software
• Seapine_Software
• Microsoft
• Telelogic IBMが2008年4月3日、同社の買収を完了。
• Serena_Software
• CA
• AccuRev
• Aldon
• Borland
• Perforce_Software
• IBM

【Enterprise Mashups: Applications that change as fast as the situation】 †

• Anthony Bradley, Gartner
• vendor.relations@gartner.com

What are Mashups? †

• Mashups leverage existing sources (composite application)
• Mashups’ source content and function retaining their original essence
• Mashups are Web-architecture-based
• Mashup components:
  • Developer-built components
  • Gadgets, widgets, blocks, pipes, flakes, cords, etc.
  • Developer-or user assembled

Mashup Trends Indicate Fast Growth †

• On the Web:
  • Explosive gadget growth
  • Millions of RSS feeds
  • pageflakes has over 236,000 flakes
  • Netvibes has over 117,000 widgets
  • iGoogles has 46,000 gadgets
  • Facebook has 22,000 applications
  • Programmable Web catalog holds over 700 APIs and 2,700 mashups
  • Millions of users across the globe
• In the enterprise:
  • 4% using enterprise-delivered mashups
  • 17% using consumer mashups
  • 28% of the 17% using for work purpose

Key Enterprise Mashup Benefits †

マッシュアップにおけるユーザとアプリの関係

Source：Gartner 2008

• Immediate application development
• Promise of user-driven assembled applications
• “Long tail” of applications
• Social community involvement
• New types of applications
• Address dynamic processes

Basic Mashup Patterns and Application Types †

• Mashup Integration Patterns:
  • Visualization integration ex. ThnicSoft
  • Content integration ex. MSPopfly
  • Gadget page space co-location
  • Gadget page space integration

Applications that change as fast as the situation †

• Personal Portal Delivery (1. Web presence projection Feeds 2. Feeds, gadgets, and environments) example: iGoogle
• Packaged Application Extension (1. Extend functionality, 2. Integrate external data, 3. Avoid customization) example: salesforce.com
• Location Awareness (1. Plotting data on a map, 2. Geo-location correlation) example: realtor.com ThincSoft
• Panoramic Awareness (1. Assembling bigger picture, 2. Entity centric (customer, competitor))
• Situational Awareness (1. Apps that change as fast as the situation, 2. Sense and respond systems, 3. Tie to SOA and event processing)
• Mashups as the Face of SOA, EDA and Situational Awareness
  • Situational-awareness applications
  • Enterprise mashups provide a user-centric event destination: (1. Where there is no dedicated application, 2. Pure composite application)
  • Enterprise mashups take SOA the last mile to the user interface
  • SOA“feeds” the mashup
  • Brings the power of SOA to the user interface

    SOAとマッシュアップスの関係

    Source：Gartner 2008

Enterprise Mashup Reference Architecture †

• Eight Layer Architecture:
  • Captures the major capabilities
  • Framework for understanding space and assessing technologies
  • Visualization, assembly and information sources are mandatory layers
  • AAD is for turning non-Web sources into “mashable” systems
  • Developers build enterprise gadgets
  • Infrastructure and community for usability and manageability
  • Post-mashup processing is bleeding edge

    エンタープライズ・マッシュアップス推奨設計

    Source：Gartner 2008

Mashup Vendor Landscape: Boutiques and Web Entrants †

• Consumer Mashup Vendor ,

  Visualization	netvibes、MyＹahoo)、DataＭashups、Popfly Alpha、pipes、iGoogle、Pageflakes、FeedＢurner
  Community Participation	Coghead、Popfly Alpha、pipes、programmable web、dapper、Xignite、Kspow、STRIKEIRON
  Mashup Infrastructure	RSSBus、kapow、ＷorkLight、pipes、dapper、popfly Alpha、Data Mashups、NIMAYA、WSO2
  Information Sources	STRIKEIRON、dapper、kapow、programmable web、Xignite、Ponyfish

• netvibes
• MyＹahoo
• datamashpus Applibase has been acquired by vtiger, an open source CRM company. The DataＭashups service beta will no longer be available. Thank you to all the beta users of the service at datamashups.com.
• MSPopfly
• Yahoo pipes
• iGoogle ig
• Pageflakes
• Feedburner
• Coghead
• dapper
• Xignite
• Kapow
• STRIKEIRON
• RSSBus
• WorkＬight
• NIMAYA
• WSO2
• Ponyfish

• Enterprise Mashups Vendor：Three-Letter Legacy

  TIBCO、KnowＮow、liXto、denodo、RSSBus、Connotate、JackＢe、nexaweb、twinsoft、SERENA、IBM、Oracle、Sun Microsystems、SAP、Microsoft

  EAI(Enterprise application integration)、EII(Enterprise information integration)、RIAs(Rich Internet application)、Enterprise portals、Often more enterprise-ready、but may lag in innovation

  • &KnowNow

Primary Challenges of Enterprise Mashups †

• Building the business case (combating perception as folly)
• Enterprise gadget availability
• Gadget Portability
• Gadget interoperability
• Governance
• Culture
• Security (single sign on)

【How to be an IT Superhero: Delivering Business Value With Mashup Technology】 †

• by G. Oliver Young, Annalist, Forrester Research, 2008 Sep 8
• G. Oliver Young, 1-650-581-3855, oyoung@foresster.com, Forrester

Web2.0 and mashups within the enterprise †

• Web2.0 definition:

  A set of technologies and applications that enable efficient interaction among people, content, and data in support of collectively fostering new businesses, technology offerings, and social structures.

  • View of Web2.0

    上位層	Behavioral Shifts	Social Computing、Enterprise 2.0、Crowd Sourcing、Collective Intelligence、Information Workplace、Adaptive Web、Dynamic Apps
    中間層	Core Applications	Social Networks、Blogs、RSS、Tagging、Rich Internet Applications、Podcasts、Widgets、Wikis
    下位層	Enabling Technology	Flash/Flex、AJAX、XML、Microformats、Web Services

  • In 2008, Business Adoption of Web2.0 Tools Is Expected To Grow Strongly　（グラフ）
  • Most IT shops expect Web2.0 to have at least moderate impact on the business（グラフ）
  • Employee-driven Web2.0 remains a major concern for IT decision-makers（グラフ）
  • Web2.0 tools are subject to more relaxed ROI demands than typical software deployments（グラフ）
  • Forrester’s definition of mashups:

    Web applications or Web widgets that users create without coding to combine multiple data sources

    • &link(Housingmaps,http://housingmaps.com).com was one of the earliest consumer mashups
    • Forrester’s definition of enterprise mashups platforms:

      A platform that enables end users to create, deploy, and share Web applications or Web widgets by combining multiple data sources with little or no cording

      • Consumer mashup platforms allow anyone to create a mashup: Microsoft Popfly
      • Enterprise mashup platforms provide industrial features and a user safety net
      • Today mashups come in three flavors, each of increasing complexity

        Complexity	Mashup type	Example mashup	Enterprise vendors	Analogous software	State
        Simple	Presentation layer	Pageflakes、Netvibes	&verb(NewsGator?) Technologies、&verb(KnowNow?)	Portal	Stateless
        Middle	Data	Housingmaps.com、Fastfoodmaps.com	&verb(JackBe?) 、IBM	EAI、BI	Stateless
        Complex	Process	None	Serena Software	BPM	Stateful

        • With almost no exceptions more advanced mashups platforms can perform the whole spectrum of simpler mashups. For example, data mashup platforms are capable of creating presentation layer pashups, and process mashup platforms are capable of both data mashups and presentation mashups.
      • Business users have a pressing need for mashup applications（グラフ）
      • Strength: IT cost reduction will push the demand（グラフ）
      • IT pros are often unfamiliar with mashups and will need some hand holding（グラフ）
      • Mashup users today report low business value（グラフ）

The potential peril of mashups †

• 1. Business users get stuck
  • Design
    • I don’t know what I want the computer to do.
  • Selection
    • I think I know what I want the computer to do, but I don’t know what to use.
  • Coordination
    • I think I know what things to use, but I don’t know how to make them work together.
  • Use
    • I think I know what to use, but I don’t know how to use it.
  • Understanding
    • I thought I know how to use this, but it didn’t do what I expected.
  • Information
    • I think I know why it didn’t do what I expected, but I don’t know how to check.
• 2. Simple, innocent, well-intentioned mashups become monster applications.
• 3. Extreme expectations result in disillusionment
  • Tools that aren’t as easy to use as expected
  • Underlying data sources that are unavailable or too complex to allow business users to create useful mashups
• Establish a policy that defines how you will support mashups
  • In-context training for business users
  • A help desk to support business users
  • Production support, because mashups are real applications
• Create a “should this be a mashup?” checklist
  • Are the required data sources available?
  • Is this an ad hoc app for one or a few users? Or is it for thousands of users?
  • Is this app a strategic app that business will rely on?
  • Does the business user have the skills to create the mashup?

Mashup ecosystems have several types of venders †

[作成日：2008-9-8]