OTT

【定義】 †

• インターネットなどブロードバンド回線を使ったビデオ放送。ダウンロード、ストリーミング両方を指す。

【構想メモ】 †

• 主要OTTのリストアップ。タイプ別分類＞OTTビジネスモデルの時代的な流れ（ＹｏｕＴｕｂｅ、Broadband PayTV、Movie Network、TV Studio Web、TV Everywhereなど）
• OTTの技術的な課題（Broadbandの制約、DRM）
• 融合モデル（TV Studio Contents, Movie Studio Contents, User Generated Contents, Mash-up Application、CE Device)の方向性

【関連企業】 †

Over the top Video Services †

• Apple TV : Apple TV - Official Store リンク
  • Apple TV gives you access to an easy-to-navigate world of entertainment. Rent HD movies. Buy HD movies and get iTunes Extras. Buy HD TV shows. Listen to your iTunes music and Internet radio. Even show off your photos. Connect one HDMI cable and, just like that, your TV becomes more than just a TV.

• Amazon Video On Demand :　デジタル版のムービー・デリバリー・ビジネス。

• Boxee ：OTTサービス。オープンソース･ソフトウエア ホームページ
  • Andrew Kippen, Vice President of Marketing Boxee
  • As content producers tout the age of TV everywhere, most have started to realize that TVs are simply a viewing device for content from different sources - over the air signals, Blu-Ray, Game Consoles, and most importantly from the Internet. 1 in 10 Americans is connecting their computer to their TV to get access to Internet content. Mainstream TV shows and movies break free of their cable/satellite/OTA bonds almost immediately after airing (and often before). The real question is now that TVs are huge monitors, who is going to win the battle to become the operating system of your living room that delivers all that Internet content.

• GoogleTV　ホームページ
  • Google TV is a software platform for set-top boxes and HDTVs based on the Android operating system and co-developed by Google, Intel, Sony and Logitech.The project was officially announced by Google and its partners on May 20, 2010.（出典：Wikipedia）

• Hulu

• i2TV by ＴｅｌｌｙＴｏｐｉａ :ホスティング･ベースOTTシステム･ベンダー。CATVやIPTVプロバイダー向けにUGC（User Generated Contents）チャンネルを提供。Surewestが採用する。 ホームページ　　i2TVサービス リンク
  • 関連記事： 「サンノゼ地方TV局がi2TVを採用」「Sruewestがi2TVでUGCを構築」
  • 「Cable/IPTV and OTT - Friends or Foes?」Mr. Kshitij Kumar, CEO - ＴｅｌｌｙＴｏｐｉａ)
  • Cable and IPTV providers have two guaranteed QoS IP pipes running into most of their customer homes. One is today used for video, and another is used for high-speed Internet. A question in every MSO and IPTV provider's mind is - can OTT be used effectively as part of a CATV provider's strategy for the future? Or are such providers destined to become "dumb-pipe" providers? This presentation will use real-world experiences to show what MSOs/IPTV providers are doing in the OTT space, and will use case-studies to demonstrate how these two are working together today. The speaker will conclude with the future of some of these approaches, and possible end-game strategie

• Joost：　ホームページ

• PressTV ：イラン放送局のインターネット・テレビ放送　 ホームページ

• Roku／Netflix ：Netflix社のインターネット・テレビSTBとして出発。現在は、アマゾンなど色々なチャンネル（下記）を加えて提供している。 ホームページ
  • The current premium channel lineup consists of Netflix, Amazon Video on Demand, UFC, MLB.TV, Kung Fu Theater, Drive-In Classics, Cowboy Classics, Midnight Movies, Midwest Cage Championship (MCC), Weiss Money Network, and Mobile Tribe. The following Channels provide both free and Premium services: MP3tunes, Bigstar.tv, EZTakes, MHz Networks, and Dream TV. The remaining channels consist solely of free content: Sunimi, Roku Newscaster, Revision3, TWiT.tv (network), Mediafly, NASA TV, blubrry, Frame Channel, techpodcasts.com, Spacevidcast, blip.tv, Pandora Radio, Roxwel, Radio Time, Radio Paradise, Blastro, Proud Television, The Highway Girl, Break.com, CDNTwo, Liberty News Radio, And Film Fun. This is the current content list as of 7/5/10 with more expected to come.

• Sezmi ホームページ
  • Sezmi is a subscription video service that is being beta tested as of January 2010 in the Los Angeles area. It provides a DVR which records free over-the-air broadcasts, plus brings in video from Internet sources. For an additional fee, Sezmi makes available additional channels which are delivered via encrypted subchannels on existing channels such as KRCA. (Source Wikipedia)
  • An emerging TV service provider that combines over-the-air (OTA), cable, and web video content into a single integrated TV service―is set to launch service in the LA area. If all goes well, it hopes to expand nationally. With more than ＄70 million in investment to date, Sezmi appears to have convinced a number of heavy-hitters that this model will work; a model that depends on a (ridiculous) upfront hardware fee of ＄299 plus monthly subscription revenue from a “TV service” that differs little from basic cable or satellite TV service....

• Sky angel　：宗教OTT　ホームページ

• ＴｉＶｏ ホームページ
  • プレスルーム　TiVo_in_the_news

• YouTube

• Zillion TV ：OTTプロバイダー、レンタル、売り切り、CM付き無料放送の3wayを追求 ホームページ
  • Mitch Berman, Co-Founder and Executive Chairman - ZillionTV
  • Franklin Delano Roosevelt once stated: “Take a method and try it. If it fails, admit it frankly and try another. But, by all means, try something.” These words ring true when looking at the current television ecosystem which has been recently stirred by the shift in television and film content consumption. Viewers are experiencing content in new ways and on new devices. In addition to their living room television set, they are turning to their computers and mobile phones to watch television shows and movies. They are rapidly rejecting appointment-based, linear programming structured around channels. They want everything on-demand, on their terms. This shift in television content consumption has forced the entertainment marketplace into two camps. On one side stand companies that are willing to adapt, try new methods and meet consumers’ demands. On the other side lie those who remain stagnant and are struggling to hold onto a model that is quickly slipping away.
  • As the Internet has democratized video to the extent that it has become more ubiquitous than ever, it is critical that the different constituents in the television industry form strategic alliances. These groups include content providers, advertisers and Internet Service Providers, each requiring the willingness to adapt their business models. Mitch Berman will speak to the needs of these constituents and specifically discuss how previously-disparate businesses now have the opportunity to partner and monetize their assets in a way that enables them to cross the digital bridge successfully.

OTT related software †

• amdocs:OSS/BSSプラットフォーム、ミドルウェア･プロバイダー ホームページ
  • Tal Givoly, Chief Scientist - AMDOCS
  • With OTT video creating such havoc in the business and operational models of the traditional service providers, how will this affect their approach to innovation? Until now, service provider innovation meant leveraging significant R&D labs, constantly pursuing the next “killer application”, creating and deploying carrier-grade services that were defined by the service provider, and being consistently perplexed about how to bring small innovations to life. Tal Givoly explains how all these have to change in a Telco 2.0 world.

• Avtrex ：TV、STB、DVRなどのコア･ソフトウェア･コンポーネントを提供 ホームページ
  • 「Adaptive Streaming -- Critical Enabler for OTT Delivery?」Steve Francis, CEO - Avtrex
  • Whether Apple’s “HTTP Live Streaming”, Microsoft’s “Silverlight Smooth Streaming”, or alternatives from Adobe or Move Networks, the key approach of adaptive streaming has changed the landscape for OTT video. Adaptive approaches provide the best possible user experience, offering resolutions up to full HD and down to QVGA depending on the receiving device and available bandwidth. Furthermore, the use of HTTP allows standard Internet infrastructure approaches to cache and deliver the content in a distributed manner. This session will review the core technical precepts and discuss the similarities and differences of alternative approaches and survey the key vendors in the field and issues found in field implementations.

• ＢｉｔＲｏｕｔｅｒ ：地上波、CATV、IPTV、衛星放送向けソフトウェア（ケーブルカードなど） ホームページ

• Latens :　DRM(電子著作権保護)／コンディショナル･アクセス（Conditional Access）サプライヤー ホームページ
  • Phil Cardy, Product Marketing Director - Latens
  • A few aggressive, powerful players are currently dominating the OTT market and reshaping the broadband delivery industry by offering competing services at lower costs than service providers. MSOs and telcos have been looking for new revenue-generating methods of deploying and monetizing the advanced IPTV 2.0 services customers are demanding. How can they expand their IPTV offering and provide an OTT video experience that differentiates them from the main OTT players and help them push their high-value programming beyond the TV? Where standalone devices and premise equipment fall short on delivering this capability, dedicated middleware platforms can be deployed within the home to help video network operators cost-effectively compete and securely deliver multiplay OTT video services.

• Minerva Networks ：IPTVサービス・マネージメント・ソフトウェア　ホームページ
  • 「Blending Pay TV and OTT TV」Mauro Bonomi, CEO Minerva Networks, Inc.
  • Content is increasingly cominfg into the home from multiple sources and through many different paths. Consumers are leveraging a variety of dedicated devices and content silos to enjoy a rich, personalized media experience. There is not yet a simple way to consolidate all of the available media into a single view, with a single interface and with a unified search tool and deliver it to the television set. Can legacy Pay-TV service providers offer a solution to this problem? How can they break out of the current walled-garden model and provide “blended Pay TV and OTT TV” services at a time where nearly a million Americans have “cut the cord” to TV services just as they have done with wireline phone services.

• hillcrestlabs ：テレビを中心にしたホームネットワーク・ソフトウェア・プラットフォーム、および関連リモコンベンダー。 ホームページ

• Qtv,Inc ：インターネット・テレビ用メディア・プレーヤー・ソフトを提供。本社はアイルランドのダブリン。 ホームページ
  • 「Integrated Multiplatform Approach to OTT」Stacy Cook, President & CEO - Qtv, Inc.
  • The number of mobile and TV networked entertainment devices is rapidly expanding to take advantage of the vast entertainment options available through the Internet. Supporting multiple platforms and devices creates significant opportunities and challenges. Stacy will discuss some of the challenges in developing a multiplatform media player, as well as the incredible advantages of an integrated solution for consumers, content providers and hardware manufacturers.

• SyncTV Corp. ：OTTサービス・プラットフォーム。Intertrust社（Sunnyvale）の子会社　 ホームページ
  • 「Getting to Devices」John Gildred, President - SyncTV Corporation
  • Over-the-top television is moving into devices quickly, but only a few service providers are doing it well. White label video platforms are abundant, but so far they have little to offer when it comes to device-centric video services. The market has spoken, people are using OTT video services on a wide variety of AV devices at home and on the go, but still only a few such services exist. There is a need for next-generation OTT video platforms with broad device integration to enable the vast majority of television service providers to do the same.

• Verimatrix ：認証課金システムのプロバイダー ホームページ
  • Steve Christian, VP of Marketing - Verimatrix
  • As video content becomes more diverse and ubiquitous, today’s pay-TV operators must adapt their service offerings and operations to rising subscriber expectations. Some industry pundits predict that Internet-based delivery, known as over-the-top (OTT) services, may supplant the role of traditional service providers in the years to come. Therefore, maximizing the monetization of content across a multi-network, multi-screen delivery environment becomes the key challenge for today’s operators. In order to make this leap forward, modern pay-TV operators may have to embrace novel technologies that have been designed to effectively scale and solve many remaining IP video issues. By integrating OTT and adaptive rate streaming technology with pay-TV services, operators can enhance ARPU, subscriber loyalty and lure incremental advertising dollars. This fundamentally changes how they view traditional delivery networks and business models. This session will provide an overview on adaptive rate streaming technologies and how they are likely to alter the current framework of managed network vs. Internet delivery within satellite, cable and IPTV delivery networks. This includes a discussion of the key technical advantages of the adaptive HTTP-based approach, as well as the benefits for the consumer. Finally, the session will cover the issues of multiple DRM on a range of client devices and existing approaches available for pay-TV operators.

OTT related hardware †

• Edgeware :VoDサーバー･ベンダー ホームページ
  • 「Technologies Enabling Higher Quality OTT Content Delivery -- let quality dictate the technology rather than the technology dictating quality」Joachim Roos, CEO - Edgeware
  • As consumers find compelling content and services outside of the bounds of their service providers offerings OTT Video traffic continues to grow exponentially. However, technology choices for operators that wish to embrace and monetize this trend are extremely limited. Traditional CDN and IPTV technologies based on standard hardware are only suitable for centralized deployments and still require scaling of core and aggregation networks -- upgrades synonymous with high capex investments, long lead times and risk. Alternative video caching and delivery technologies provide an alternative option which is much less capital intensive, enables rapid deployment in highly distributed architectures and scales instantly on demand.

• Entone Technologies ：IPTV用CPE、インターネット・アクセスディバイス。 ホームページ
  • Steve ＭｃＫａｒｙ, Chief Executive Officer - Entone
  • The tipping point for IPTV is behind us, with more than 20M homes now paying the phone company for their television service. While success stories abound, the first generation of IPTV services has essentially equated to me-too CATV services delivered over telco networks. In a parallel universe, Internet television has taken hold, with billions of videos viewed online each month, and millions of television episodes consumed online rather than via a managed Pay TV service. So-called over-the-top (OTT) services create a major threat to Pay TV service operators, whether Cable, Satellite, or Telco, as they make content available online and on-demand without the monthly subscription hurdle.
  • This session will explore the threats and opportunities that OTT services present for today’s Pay TV service operators. The speaker will present a vision of next generation IPTV services, or IPTV 2.0, which will need to embrace OTT offerings in order to enhance the value of a managed service offering in contrast to a growing array of free online video delivery models. The speaker will also touch upon the challenges of supporting next generation TV services in increasingly networked homes.

• Entropic Communications ：ホームネットワーク、ブロードバンド機器用チップベンダー ホームページ
  • 「Net Neutrality in the Home -- Don’t forget about the Home Network!」Dr. Anton Monk, Co-founder and V.P. Technology - Entropic Communications
  • OTT discussions generally deal with issues such as content aggregation, devices in the home, digital rights management, advertising, net neutrality and available bandwidth on the access network, and more. However, even if all these problems are solved and the ideal solution is created, it will never see broad-based adoption if there is insufficient bandwidth or lack of robustness on the in-home network to support OTT services. In fact, the home network may be the single most critical piece of the OTT puzzle if it is to move beyond the PC and the hobbyist to mass-market success. By now it should be well known that the US service providers either have now or will soon have multi-room DVR solutions based on high-speed home networking solutions. Perhaps less well known is that the standard being adopted by the vast majority of these service providers is a coaxial cable-based solution known as MoCA (Multimedia over Coax Alliance) which is essentially Ethernet over coax. Within a couple of years, MoCA home networks capable of carrying more than 150Mbps will blanket the US service provider landscape. What this means is that a key ingredient for OTT success -- high speed access to the television viewing location -- will be in place. OTT services will be able to share this network with other services giving rise, naturally, to questions about net neutrality not just outside the home, but also inside the home. This talk will discuss home networking in general with a focus on converged OTT and Incumbent services. In particular, options are proposed for dealing with potential net neutrality concerns in the home.

• peertv ：OTTシステムおよびSTBプロバイダー
  • 「Differentiating Your Device or Service - Where is the Value Add?」Chen Landau - PeerTV
  • PeerTV is experiencing in its numerous projects with customers around the globe the constant tension between turn-key, fully functional solution vs. tools and frameworks allowing self development and extensions by operators. Established broadcast platforms developed their own customization and extension tools, yet these cannot meet the needs of OTT projects. Targeted media sources and services change frequently, adopt completely different communication standards and strive to implement diverse business models.
  • PeerTV's believes that a combination of efficient client software and powerful app development framework tailored to TV and to Internet standards is highly needed, open and standardized so that industry momentum can be built so that end users enjoy increasingly more exciting and satisfying TV experience. The trends and proposed rules to build such framework are discussed.

• western mediabridge ：DTVヘッドエンド、STB、DTVアプリ、その他　 ホームページ

• Worldcast ：OTT用マルチキャスト・サーバー　 ホームページ
  • 「The End of Television" - One Company's Quest to Create a Business Model for the Multipoint Internet」Ian Stewart, Chief Technology Officer - Worldcast
  • For Multipoint communications to be a success it needs at a minimum ::Backbone Security:: Television networks need assurance that goes well beyond point-to-point encryption and decryption. ::Enanced Reliability:: The ability to send a solid picture on wireless networks without overly bloating the backbone signal with redundant data ::Multipoint Bi-Directionality:: A method to addresses high speed channel surfing (dynamic accelerated buffering), targeted commercial insertion, a scalable log of who's watching, and quality of signal reporting.

• Zeugma Systems Inc. ：OTT向けサービス･デリバリー･ルーターなど ホームページ
  • 「Delivering on the Quality Promise: HD Internet Video over Broadband」Kevin Walsh, Vice President of Marketing- Zeugma Systems Inc.
  • This session examines internet video delivery ecosystems that satisfy consumer quality expectations and business models that allow telcos to monetarily benefit by delivering the final ingredient: QOS over broadband networks. The day of the internet video surfer has arrived. Telcos contemplating their first video offerings may be able to bypass IPTV and move directly to the simpler, less expensive internet video offerings that are better aligned with consumer viewing trends. Telcos that already offer linear video can add internet video offerings in order to further increase revenue and expand broadband market share.
  • Three key points that attendees will learn from the presentation:
    • 1. Telcos contemplating their first video offerings may be able to bypass IPTV and move directly to the simpler, less expensive internet video offerings that are better aligned with consumer viewing trends.
    • 2. Telcos that already offer linear video can add internet video offerings in order to further increase revenue and expand broadband market share.
    • 3. How to monetize the over-the-top (OTT) video opportunity.
    • 4. This presentation will examine internet video delivery ecosystems that satisfy consumer quality expectations and business models that allow telcos to monetarily benefit by delivering the final ingredient: QOS over broadband network.

Contents Delivery Networksなど †

• Ankeena Networks ：CDN企業。2010年4月にJuniper社に買収される。　 ホームページ
  • Anshu Agarwal, Vice President, Product Marketing - Ankeena Networks
  • As over-the-top video services increasingly consume the bulk of network bandwidth, service providers must continually adapt their infrastructure to ensure networks do not break under the strain of the content. Regardless of who delivers the content, it is the connectivity provider who will face the consumers’ scorn for poor services levels and an unacceptable quality of online video experience. Issues such as optimizing video caching for delivery performance, delivering the best quality of experience that the underlying network connection offers and optimizing the linkage between content delivery behavior and network behavior all pose significant challenges. By addressing the holistic delivery system, service providers can overcome bottlenecks, latency and loss throughout the infrastructure to improve the quality of experience. In this session, Ankeena Networks and Juniper Networks will help attendees learn how to optimize the end-to-end network for high quality online video, examining opportunities for caching, storage support and media intelligence from origin site to viewer and every step in between.

• Bandcon Content Networking ：ネットワークインフラ、CDNシステム、2010年7月にHighwinds社（CDNプロバイダー）に買収される。クラウド･コンピューシング対応を整備中 ホームページ
  • 「The Internet Wasn’t Built For This… How to Build an Internet Infrastructure to Support Your Content」Michael Linos, EVP Business & Corporate Development - Bandcon
  • Delivering true HD video directly to the desktop presents its own technical challenges due to the incredibly large file sizes and the difficulty of transferring those files across the uneven patchwork of the Internet. So how does a content owner build a network configuration that provides the optimal performance and cost efficiencies? Learn how Bandcon has helped companies like ＮｅｕＬｉｏｎ), one of the largest live streaming companies in the marketplace; build a backbone infrastructure to deliver the live action NHL, NFL, Indy and college football to viewers all over the world. Discussion will focus on the challenges a content owner faces to balance the ongoing network requirements with its ever growing viewership demands.

• Mediality ホームページ構築中。詳しい情報は不明。 ホームページ
  • 「It's about "ANY TV" not "TV Everywhere"」Glenn Algie, Co-Founder - Mediality Corporation
  • TV Everywhere is about the TV service on devices other than the TV screen. ANY TV is about other existing interactive multimedia services stuck on the other screens of a consumer life that can now be brought to "ANY" TV screen. ANY TV is something that Providers need to learn about as well as Over The Top application startups. This presentation shows the real shorter term opportunity providers are missing out on if they leverage their installed media infrastructure and media related services to existing subscriptions. The presentation shows some low hanging fruit for existing multimedia related services that consumers would love to have access to from the comfort of a couch at their big screen TV, rather than squinting in front of a 3" mobile screen or at a desk on a hard chair in front a 15" PC screen.

Others †

• The Diffusion Group : OTT関連のマーケット･リサーチ ホームページ
  • OTT関連のページ　TDG Opinions

• Method　Studio ：インタラクティブ・デザイン・スタジオ　 ホームページ
  • 「Cables Lost Generation」John Gilles, VP of Media & Entertainment - Method
  • The battle between young Internet video upstarts and industry stalwarts like Comcast and Time Warner is becoming one of strategy and approach. It turns out that it is a missing persons case - 30 million missing persons. Young adults ages 18 through 24 are happy using OTT to satisfy television needs. You might call them cable’s lost generation.
  • According to Boxee CEO Avner Ronen, the average Boxee user is not someone who canceled their cable subscription to over the top. It is someone who has never had cable in the first place. Even senior industry executives admit a very large hole is developing in the youth market: "The reality is, we're starting to see the beginnings of cord cutting where people, particularly young people, are saying all I need is broadband," said Time Warner cable CEO Glenn Brit during a recent company earnings call.The real battle here is how we reach the Lost Generation.

• Triveni Multimedia :ホームページ構築中。詳細不明 ホームページ
  • 「The OTT Universe」Dhimant N. Bhayani, Founder & CEO - Triveni Multimedia, Inc.
  • This presentation will cover the expanded definition of what OTT Content is and the device universe that can deliver it. Both traditional and new devices will be covered with the role of each device based on demographics and location. OTT content services will be covered with business models including free, local, global, paid and ad supported and finally, opening the world of OTT with a call to action to keep OTT an open standard available to all users on all devices.

出典：OTT Confernce 2010/02/2~3 http://www.xmediaresearch.com/ottcon/index.htm　および各社ホームページ、ニュース

[2010-08-02]