Digital_Home_Summit2010

2010 digital home summit †

• September 16, 2010 at Venetian convention, Las Vegas
  Co-located at the 2010 FTTH Conference & Expo

Keynote: Navigating the path to the Digital Home †

• by Michael Weissman, VP Corporate Marketing, Sigma Designs

What is the Digital Home? †

• All Contents is fully digital. Devices inside the house are all digital and IP. House itself is digital(Outlets all lit up). Controllable from and to anywhere.
• What are the digital home applications?: Energy Management, Home Entertainment, Home Control, Communications, and Home Health care.

Understanding Home Entertainment Networks †

• In the beginning...the network was all about access.
• First Home Networks...but only really to extend the flow of data...no rich media yet.
• Small amount of data. Limited bandwidth and home network. Then come video...Video is central to the digital home.
• Wi-Fi couldn't run video with QoS and CAT-5 required an expensive install.
  Typical entertainment network: 【Gateway with home networking inside】＝＞【STB】／【STB with DVR】
• Key requirements
  • Deliver the performance to support the applications customers want Speed, robustness and QoS.
  • Eliminate the installation cost completely
  • Follow a global standard that will drive down costs and increase competition
• What holds home entertainmnet networks back?: Coax, Phone, Wi-Fi and Powerline...No solution offered both performance and ubiquity.
• Standards matter: HomePNA, MoCA, Wi-Fi, ＨｏｍｅＰｌｕｇ...We need universal standard => G.hn(ITU G,9960)
• G.hn will create a big leap in speed. ex. On powerline G.hn is 2.5x increase in throughput conpare with HPAV.
• Powerline will become the default standared install
  • Performance will improve dramatically via MiMO
  • Enables self-install - saves ＄400/home in US
  • Highest ubiquity
  • Higher reliability than Wi-Fi
• G.hn delivers
  • 1 Gbit PHY and 70% efficiency
  • Relaying for better ubiquity
  • Multicast for better utilization
  • Self-install for home networking with high robustness
  • Ability to expand to other media when needed (up to 700 Mbps)
  • Global standardization

Home Control & Energy Management †

• The HAN is here.Z WAVE has 400 interoperable products.
  • Case Example: Schlage LiNK ホームオートメーションサービス
• Where is the market going?...Integrated Residential Gateway

  Standalone gateway	→	Integrated into RG
  Display-centric	→	TV & mobile-centric
  User-driven	→	Service provider-driven
  Separate from TV experience	→	Inside the set top box

• Key challenges
  • Giving customers control and visibility
  • Creating a TV-centric experience
  • Disaggregating consumption data
  • Manage different life cycles of consumer devices and utility devices
  • Avoiding customer problems (DVR,washer, medical, etc.)
• Embrace Customer Choice...Ex. Stop Smart Meters! スマートメーター設置反対抗議活動
• Key Benefits of Home Control: Increased ARPU, Decreased churn, Fast ROI

Potential †

• Final Thoughts
  • The digital home is here
  • Home entertainment networks are the future and G.hn is the clear choice
  • Z-Wave based home control can quickly get you into smart energy now
  • Build your architecture for the future
  • Act now

Next-Generation Wired Networking Standard †

• ITU-T G.hn Technology
• by Venkat R. Uppuluri, Secretary & Board Member, HomeGrid Forum, venkat@sdesigns.com

About ITU G.hn †

• G.hn is a next-generation unified multi-wire home area network standard (powerline, phoneline, coax)
• Scalable for multimedia and smart grid applications (bandwidth, throughput, power)
• G.hn international standard for home networking was approved by ITU-T in 2010
• Open Standards Development organization
  • Clear and open IPR policy
  • Within the study group that developed DSL/VDSL standards (>600M DSL ports shipped, 2/3 of all broadband connections worldwide) and the first home networking standard on phone lines(HPNA), which is G.9954

G.hn − A Family of ITU Standards †

• G.hn achieved its expected goals and timelines

  規格名	内容	規格化段階
  G.hn DLL	Data Link Layer Specification (G.9961)	Approved
  G.cx	Coexistence Recommendation (G.9972)	Approved
  G.hn PHY	Physical Layer/Architecture Recommendation(G.9960)	Approved

Major Features of G.hn †

• Any Wire:Operates over power lines, phone lines and coax cable
• Performance:Next generation 1 Gigabit per second home networking
• Robust operation in noisy environments:Parameterized QoS for video, voice and data services
• Security:State of the art AES 128 encryption
• Coexistence:G.cx specification for working with non-G.hn devices
• Manageability:Diagnosis and control compliant with TR-69
• Mesh Networking:Support for extended range, automatic relays
• Low Power:Meets Smart Grid and European CoC requirements
• G.hn Applications and Market Opportunity
  • More than 1.5 Billion Devices Ship Per Year Are Candidates for G.hn Technology Adoption

G.hn is the Future †

• G.hn is using what' best in legacy technologies and enhancing it for the future
  • G.hn is taking advantage of the experience gained by other technologies over the years
  • G.hn adds new elements and enhancements to current technologies making significant gains:Higher bit rates, Better coverage, More robust, Any wire

Global Support for G.hn †

Summary †

G.hnem“Super Low-Power”G.hn †

• Stephan Vossen, September 16, 2010　stephan.vossen@lantiq.com

The digital home of the future †

• From very complex devices such as TVs or Blu-Ray players…to very simple devices such as dish-washers or even light bulbs! Can we manage all these devices with a single communications technology?

G.hn scalability †

• FG.hn introduces the concept of "complexity profiles"
  • Allows targeting to tailored profiles, optimized for different points of operation
  • G.hn devices based on different profiles are fully interoperable with each other
  • A “low complexity profile" is a proper subset of a “high complexity profile"
    • Any feature found in a low complexity profile is mandatory in a high complexity profile, ensuring interoperability
  • Security spec is common across profiles
• FThe first target application for G.hn profiles is “Smart Grid applications”

  Feature	G.hn Full Profile	G.hn Smart Grid Profile (Profile 1)
  Bandwidth	Wide (50, 100 or 200 MHz)	Narrow (25 MHz)
  QAM constellation (spectral efficiency)	High rate (up to 12 bits)	Low rate (up to 2 bits)
  Transmitter linearity requirement	High (-40dB EVM)	Low (-20dB EVM)
  FEC Code Rate support	All rates (1/2, 2/3, 5/6, 16/18, 20/21)	One rate only (1/2)

G.hn Comparison: Full Profile vs. Low Complexity Device †

• G.hn profiles scale data rate from hundreds of kbit/s to 1 Gbit/s
• Maximum device throughput is roughly proportional to the product of Bandwidth x Spectral Efficiency x Duty Cycle
• Complexity and Power Consumption roughly proportional to the supported throughput

Is this enough? †

• Is 240:1 enough? => Is there a way
  • to reduce implementation complexity even further
  • to target new device classes such as light bulbs thermostats or light switches
    … while keeping most of G.hn advantages?

G.hnem: The next level of G.hn scalability †

• Although G.hn provides a high degree of scalability, there are certain applications where even lower cost/complexity is required
• G.hnemis another ITU Recommendation developed by the same group that has developed G.hn, with a focus on “Home Networking aspects of Energy Management”
• G.hnem satisfies this need, bringing G.hn-style functionality to devices with ~1000 times lower complexity than a full blown G.hn implementation
• G.hnemeventually will be embedded into light bulbs, on/off power switches, appliances, home automation, …

G.hnem Design Goals †

• When ITU-T SG15 Q4 decided to start the G.hnem project,it had 3 main goals in mind

  #1Much lower complexity than G.hn	・Narrowband PHY (kHz instead of MHz) ・Low data rate (kbps instead of Mbps) ・Low power (mWinstead of W)
  #2Works well side-by-side with G.hn, with no impact on performance	・Operation in frequencies below 500 kHz, well below 2MHz (G.hnstartingfrequency) ・G.hnem has no impact on G.hn network ・G.hn has no impact on G.hnem network
  #3Can “talk” easily with existing Wi-fi, Ethernet and G.hn devices in the home	・Support for TCP/IP ・Optimized integration with TCP/IP stack, including support for IPv6 header compression ・IP-compatible Home Gateway can interconnect G.hnem devices with any other Wi-Fi, Ethernet or G.hn device

The results is G.hnem: The “super low-power”G.hn †

• G.hnem is like G.hn, with
  • ...same basic modulation scheme (OFDM)
  • ...same reliability and adaptability to line noise
  • ...same security (AES-128)
  • ...same IP-friendly MAC/PHY architecture
• G.hnem is optimized for Energy Managements apps, with｡K
  • ...much lower data-rates (<500 kbps vs. 1 Gbps)
  • ...much lower frequencies (3~534 kHz vs. 2~100 MHz)
  • ...operation over power lines only
• G.hn and G.hnem networks can simultaneously operate in the same home, with no disturbance to each other

G.hnem uses spectrum below G.hn †

• G.hnem and G.hn use different spectrum, so they can operate
  • in the same home at the same time
  • without impacting each other's performance

G.hn and G.hnem working together †

• Residential Gateway bridges G.hn and G.hnem networks using common IP protocol
• NetworkResidentialGatewayG.hnem and G.hn use different spectrum, so they can operate
  • in the same home at the same time
  • without impacting each other’s performance
  • G.hn network(2-100 MHz) and G.hnem network(3-500 kHz)

Other advantages of G.hnem †

• G.hnem operates in low frequencies, that have good propagation over long distances:
  • Suitable for utility applications (communication between the utility network and the electric meter)
  • Simplifies complexity of Smart meter: only one transceiver for both HAN and WAN communications, not two
• G.hnem signal not affected by concrete or metal walls
  • Can be used in multi-dwelling units for communication between smart meter in the basement and another device in an apartment in the 10thfloor! No wireless technology can do that!
• G.hnem offers low cost & complexity when compared to wideband solutions
  • G.hnem support can easily be added to a high-speed G.hn transceiver, with little extra cost
  • Expect to see silicon solutions with both G.hn & G.hnem support !

G.hnem standardization status †

• G.hnem is being developed by ITU-T SG15 Q4
  • The same group of experts that developed G.hn (approved June 2010)
• Work on PHY and DLL spec well advanced
• Participation from multiple industry stakeholders, including Utilities, Telcos, Equipment and Silicon vendors
• First draft of the standard expected for ｡ｧconsent｡ｨ (Comment resolution in ITU-T) in 1Q 2011
• Products expected in the market shortly after (mid 2011)

Summary †

• G.hn
  • Standard approved in June 2010
  • G.hn-compliant products coming to market soon
• G.hn｡“Smart Grid”
  • Profile enables low-complexity applications while keeping full interoperability with other G.hn devices
• G.hnem
  • Reduces complexity even further, enabling a whole new set of networked devices
  • Designed to work well with G.hn, operating side-by-side in the same home, speaking common TCP/IP language
  • Standard approval expected next year, with products available by mid 2011

Advancements in Home Gateway Technologies （素晴らしいプレゼンテーション） †

• 要チェック＞オリジナルPDF　04Haase_Motorola
• September 2010, Ken Haase, Sr. Director Product Line Management, Telco CPE, Motorola, Inc.

The Ultimate Connected Home †

• There are lots of equipments: Advanced IP Gateway, IP Phones, Wi-Fi Phones, Networked Gaming Stations, IP Cameras, IP Video Cameras, IP Set-top, IP Enabled TVs, Personal Computers...
• The Gateway is the Master “Traffic Cop” in the Home

The “Standard” Home Gateway †

• Table stakes:
  • High Performance WAN(DSL, DOCSIS, GigE)
  • High Performance LAN(802.11n Wi-Fi, 10/100 Ethernet)
  • Layer 3 Routing Firmware(NAT, DHCP)

The IP Home is Evolving Rapidly †

• Bottom line: Standard Retail Class Gateways are not properly equipped for what the future holds

Beyond Table Stakes Hardware… †

• Processing Power
  • Multi-tasking, Multi-Threading processing power needed
  • Carrier class firmware does more than just routing
• WAN options
  • Multiple interfaces (Example: VDSL2 + GigE... Provide future proofing for migration to GPON of FTTH)
  • Bonding (DOCSIS 3.0, Bonded VDSL2)
• LAN Options
  • Dual-radio 802.11n (2.4Ghz & 5Ghz)
  • Enhanced 5Ghz 802.11n to support video
    • Beamforming or Higher Transmit Power needed to eliminate packet loss
  • Gigabit Ethernet
  • VoIP
  • Alternative Home Wireline Technologies
    • HPNA, MoCA, Home_Plug AV, G.hn

Beyond Table Stakes　Carrier Class Firmware… †

Carrier Class Firmware（ファームウェア・プロトコル・マップ） †

• Feature Breadth at the Highest Performance
• Robust and Mature for Concurrent Services support
• Embedded, Advanced Voice, Video, Data Services
• Embedded Wireless, Security and QoS

  ファームウェア・プロトコル・マップ
  Source: 2010Digital Home Sumitt, presentation of Ken Haase, Sr. Dir., Teleco CPE, Motorola, Inc.

Complexity Offers Opportunity †

• The Home Gateway’s responsibilities are increasing
  • Just connecting the devices is not good enough anymore
• The Home Gateway needs to
  • Monitor the health of the home network
  • Recognize devices and automatically optimize
  • Work with Cloud-based systems to communicate health and recommend adjustments
  • Empower the end user to help themselves

Main elements of Home Network †

Monitoring Health of Home Network †

• Gateway must work in conjunction with other devices on the home network
• Follow the “bouncing packet” throughout the entire home
• Interface with diagnostics tools on each client device

Recognize Devices and Optimize Accordingly †

Work With Cloud-based Systems to Communicate Health and Recommend Adjustments †

Empower the End User to Help Themselves †

Extensibility .What is it, really? †

• Concept: Reserve memory and processing power within the Home Gateway to execute third party applications
• Many Gateway Apps will not have a direct user interface
  • Will most likely be diagnostic or management related
    • e.g. Wi-Fi spectrum analysis, advanced VoIP services
• Advantages are clear, but so are the risks
  • Applications cannot de-stabilize gateway

Advanced Communications: DLNA †

• DLNA is a framework of interoperability seeking to bridge three domains within the home, PC/Internet, Mobile Devices, and Consumer Electronics, to enhance the distribution of digital media.

• Store family movies and send it to the TV
• Remotely access your Audio content from your mobile
• Index your digital content on a central location
• Transfer content between two subscribers (Social Networking)

Home Networking Technologies †

Why New Methods are Needed

• Limitations to current connectivity options

  Ethernet (IEEE 802.3u) Oldest wired standard available	-Most existing homes are not pre-wired -Difficult and timely to pull new wires -This equals large cost to service providers
  Wi-Fi (IEEE 802.11g) VMost used Wireless Technology	-Easy to install (no wires), but harder to configure and secure -Dead spots or low connection rates inhibit Video delivery -QoS not in place to ensure Video Quality
  MoCA & HPNA Most used Coax Technologies	-Coax connections are not in every room

The Playing Field †

Delivering Video over The Home Network †

• Common misconception: More speed is needed for video
• Problem is not speed, it’s packet loss
  • A single HD video stream needs 6Mbps (4 HD streams = 24Mbps)
  • Dropped packets are typically a result of low transmit power and poor receiver sensitivity coupled with the amount of walls and type of material the signal needs to penetrate
• HPNA and MoCA have addressed this over Coax
  • Require shielded cabling and outlets in every room
• New technologies showing significant improvement
  • Current Wi-Fi solutions have limitations over distance & through walls
  • New beamforming solutions reducing packet loss
    • Focuses both transmit energy and receiver sensitivity at client
  • Next generation wireline technologies focusing on video delivery and ease of installation

A Comment about Convergence †

• Service Providers need the costs of Total Home Networking to come down
• Equipment costs are a significant part of the cost
• Convergence needs to happen, question is how?
  • It’s easy to merge a Gateway and a DVR together but are you really saving money?
  • What about the firmware?
    • Does that merge too or is it two logical boxes under one hood?
  • How do you manage the device?
  • Do you terminate video for just the DVR or for the entire home?
    • What about DRM?
• Challenges are different in the Cable market versus Telco

Summary †

• The IP Home is Getting More Complex
• The Home Gateway is the CENTER of all the Action
• Standard Gateways Cannot Support What’s Coming
• Hardware and Firmware Advancements on the Way
• Video Adds Another Level of Complication
  • Coordinating QoS and QoE across hardware and firmware
  • Home Networking Technology Advancements Helping
• Convergence will happen, question is how?

Verizon Connected Home Overview †

• September 15, 2010, by Ann Shaub, Director of Product Management, Verizon

The Disconnected　Home : The Connectable　Home †

• Customers are filling their homes with a multitude of connected devices, yet closed systems and complex setup procedures prevent them from fully utilizing their devices and content
• Connected Home & Customer Challenge

Connected Home: Vision †

• The Verizon Connected Home will offer customers a coherent, intelligent experience across platforms and devices without painful setup and management
• The Connected　Home

Connected Home: Framework †

Connected Home: Experience †

• Expand Broadband Value Proposition
  • Home Security, Home Monitoring and Energy Management…
  • Fully exploits Verizon’s multiple screens:…on your PC, …on your TV, …on your mobile phone
• Control from your Web Portal
  • Create whole home‘scenes’ and automated schedules
  • Discover which energy usage habits are driving up the electric bill
• Control from your TV
  • Watch live video of children playing upstairs while enjoying FIOS TV
  • Arm home security system without getting up
• Control from your Smart Phone
  • Turn on lightsbefore entering the home at night
  • Adjust thermostatto normal levels when returning from vacation
  • ReceiveSMSalerts when unexpected activity is detected

Verizon Home Security & Monitoring †

• Michael receives notification from VZ Home Monitoring that someone at the door; Michael able to view delivery of package by viewing front door camera through Smartphone application.
• Michael receives alert notification that motion at front door in middle of night; Michael able to remotely turn on light and view area prior to going to front door.
• Michael is able to check on children in back yard through FiOS TV widget; split screen enables viewing of NFL game and play area.
• Smoke alarm triggers gas lines to be turned off and HVAC to set fan to high and cycle smoke out of the house.

Verizon Home Energy Manager †

• At the end of the month Sally reviews her appliance energy consumption and realizes how much money she can save by waiting until the dishwasher is full to run it
• Sally is watching FIOS TV. A small window pops up indicating that her energy usage is trending much higher than the same month last year and shows a usage breakdown by appliance
• It is cool when Sally leaves for work in the morning so she turns her thermostat off. Before leaving the office she logs into myverizon.com and turns on the air conditioner so the house will be comfortable when she arrives.

Video Conferencing †

• TV to TV: Two TVs video conference from separate locations
• TV to PC: A TV and a PC have a video conference
• Sharing Content: Two users share content during video conference
• Video Mail: One user leaves another user a video mail message
• B2C Pay-per-use service (Tele-health):Doctor conducts check up via video conference, delivers follow up instructions
• B2C Subscription Service:User requests and is provided service via video conference
• Gaming:Two users play a video game and can see each other via video conference
• TV to Mobile Video Call: A TV and a cell phone have a video call

FiOS Video / FiOS Voice Integration †

• Customer is watching TV and receives a call.
  • The CID shows on screen but customer doesn’t answer their phone.
  • If the incoming caller leaves a message a screen pop will show they have a new message from xyz caller.
  • The customer has the ability to review the voicemail directly on their TV screen by selecting Voicemail.
  • The customer will get a Visual Voicemail screen and be able to select which voicemail they would like to review.
• Customer is watching TV and wants to see what calls they had missed that day.
  • The Customer selects Call Logs from the menu.
  • On the customers screen they will be able to view Missed calls, Dialed calls, Received calls.
• Customer is watching TV and wants to change their features.
  • The Customer selects FiOS Digital Voice FVAM from the menu.
  • On the customers screen they will be able to view and change their FVAM features such as call forwarding, do not disturb.

There’s an App for That Applications Delivery　Platforms †

• David Foote, CTO, Hitachi CTA, Norcross, GAdavid.foote@hitachi-cta.com

Service Provider Challenges †

|Providers “Swap”Subs｜＄＄＄ spent on churn｜

Applications Business Models †

• “Over the Top” Third Party Applications
  • Apple iPhone has energized this concept (and now Android)
  • Delivery via general Internet from Application Service Provider (ASP)
  • Revenue via app sales, monthly fee or advertising
  • Usually infers no revenue to Service Provider
  • However, hybrid models with revenue share sensible in some cases
• Walled Gardens
  • Some apps require end-to-end control, QOS or other network knowledge
  • Some apps related to security, health care, energy will mandate a more reliable device in the home than the PC and more reliable network than “over the top” on the Internet
  • Service Providers: long history of reliable networks and devices (NIDs)

Applications Platform: HGW †

Service Delivery Platform Architecture: Utilizing Broadband Access and Home Gateway *1

• Platform for Home Networking applications:
  • Triple Play Services
  • Controlling / Monitoring home appliances
  • Home-nursing, Health-care, etc.

Essential HGW Criteria †

• Criteria HGW Technology Advances
  • Faster processors, sophisticated software, more HGW bandwidth
  • But HGWs are extremely price sensitive; how to minimize cost?
    • similar issue faced in computing and mobility industries . . . . solution:
    • client-server architecture . . . with open APIs (for apps developers)
• Use Service Provider Platform in Home/Business
  • NID-like devices: home gateways (HGW), DSL modem/gateway, cable modem/gateway, home routers (BHR)
  • Client-Server architecture with open APIs (wirelineversion of):
    • Apple iPhone and iStore Apps (200,000+ applications now available)
    • Google Android and RIM Blackberry New Class of Service Provider Devices
• 3G/4G: femtocells, picocells, LTE or WiMax“gateways”
  • Plug Computers:
    • Linux or Android OS, optional internal hard drive
    • networking with WiFi, Cat5, Bluetooth, Zigbee, Zwave, USB

Application Development Platforms †

• The Apple iPhonehas almost 200,000+ applications (apps) that can be downloaded from the Apple Store website. This is possible because:
  • Apple created a small ｡ｧclient｡ｨ software package to run on the iPhone
  • complicated processing for apps are done in “server” in a data center somewhere
  • and Apple created an open application programming interface (API) for application software developers to run on this client-server system
  • BUT. . iPhoneclient-server software and API only works on the iPhone. Apps created for iPhoneswill only work on iPhones, unless the developer modifies it.
• OSGidoes exactly the same thing . . . but. . it is an open standard . . . and:
  • OSGiis not device specific. It's client-server software and API can run on any device that can run a Java JVM.
  • It can be used for telecom, enterprise, transportation, medical/health, power/energy, entertainment/consumer electronics, etc. devices
  • Software components can be installed, updated, or removed on the fly without ever having to disrupt the operation of the device
  • Cooperative model where applications can dynamically discover and use services provided by other apps running inside same platform.

Tuning into Broadband:The Dawn of Connected TV †

• Ross Rubin, Executive Director of Industry Analysis, Consumer Technology, The NPD Group

About The NPD Group †

• Founded in 1967
• Cover a wide range of industries, including electronics, software, office supplies toys, apparel, beauty, home, and auto products
• Two main sources of data for sell through information
  • Point-of-Sale: Item-level data from case register panel of retailers, including Best Buy, Radio Shack, Target, Sears, BJs, Amazon.com, Apple, etc.
  • Consumer: Brand-level purchase data (and related info) from online surveys sent to hundreds of thousands of consumers
• Displa ySearch, an NPD Group company, tracks and forecasts global shipments for display-related products such as televisions, PC monitors, e-readers, etc.

Connected AV devices: A look back †

• 1999: TiＶo, Sega Dreamcast launch in U.S. w/ integrated modems
  • 2006: TiＶo introduces TiＶo Cast service
• 2001: Microsoft introduces XBox. 2002: XBox Live
  • 2005: XBox 360 debuts
  • 2006: XBox Live Marketplace debuts
• 2006: First Blu-ray players released in U.S.
  • BD-Live spec developed out of competition with HD-DVD
• 2007: Apple TV, 2008: Roku
• 2009: Major CE companies announce connected TVs
  • Netflix, Yahoo! Connected TV platform embraced
• 2010: First WiDi notebook PCs launch

Implications of Connected TV †

• New subscription video sources such as Netflix Watch Instantly and Hulu Plus driving interest in connected TV.
• Connected TV provides differentiation for manufacturer
  • Samsung announced 50% of its TVs are now being activated online
• New open-source options for Internet video
  • Boxee, Google TV
• Difficult to integrate broadcast and broadband TV
  • Google TV to use dated IR blaster
• Smartphone emerges as a connected remote control
  • Google TV provides this option
• Tablets starting to figure into connected TV strategy
  • Personal TV alternative, EPG, and second screen

The Smart TV: Friend or Foe? †

• Bill Niemeyer, Senior Analyst, Digital Home Summit .September 2010, www.tdgresearch.com

A Topline View †

• Silos between the roles in TVand video (both for devices and providers) are beginning to get fuzzy -this is likely to accelerate
  • TV operators, broadband providers, content providers and advertisers need to track and respond
• Business issues loom larger than cost and technology
  • Notwithstanding the load video will place on broadband providers
  • This reviewed in a free TDG Market dBrief. by Colin Dixon -“Bandwidth Challenges to the Digital Home: 2010” (www.tdgresearch.com)
• It’s hard notto buy a Blu-ray or TV that streams HD Internet video
  • ＄99.95 for a Blu-ray player that does Netflix & BD-Live
    • A “dumb” TV becomes “smart” for ＄99.95
• It’s cheap to stream video if you’rea big provider .an HD movielikely costs Netflix lessthan$0.05

What will users do with a Smart TV? †

• Watch Video
  • #1 -Watch multichannel operator TV (87%of households subscribe)
  • Watch Over The Top video (Net delivered .viewed on a TV)
    • New entrants .i.e. Netflix, Wal-Mart, Amazon, Best Buy, Blockbuster, Apple, Google
    • Broadcast networks .not covered by carriage agreements (retransmission fees notwithstanding)
    • Cable networks .under a “TV Everywhere” model (coming later)
• Do Apps
  • Bound apps (TV related) .Search/Discovery (Guides), Interactive TV, Interactive Ads
  • Unbound apps -Social Media, Tweet, IM, Email, Web (i.e. IMDB), Games, Music (& Probably Brand New Things)

Apps May Influence Smart TV Decisions †

Netflix Streaming Status †

• 32% stream Netflix to their TV
• 15 M subscribers at mid-year 2010

  Use service on PC	30.7%
  Use service on TV	7.6%
  Use service on both TV and PC	24.2%
  Familiar but do not use	24.4%
  Heard of but not familiar	10.0%
  Never heard of	3.1%
  among broadbandsubscribers that use Netflix service, n = 450

Why Is The TV Business Resistant To Change? †

• It’s the money -$162 billion in total 2009 TV spending
  • It’s mainly profitable .especially for cable networks
• It’s the armor .the control by multichannel operators of content on cable networks (and soon broadcast too)

Today, Most People in TV Can See.... †

• … change is really coming.
• What’s gotten their mindshare?
• ABC.com, TheCW.com and Hulu
• Facebook, Twitter
• NetＦlix
• Mobile app market (not mobile video)
• iPad
• Google TV

Google TV .Prospects For Success †

• Day 1 of launch .with a full web browser and Flash 10, content providers can easily launch sites well optimized for TV display with no Google cooperation required
  • SDK w/Google TV extensions “a few months” after launch
• Android market available “early 2011”.this will leverage mobile and tablet developer base .again no Google cooperation required
• Only operator deal is with DISH. Can Google TV become a success without another one? (at least for 18 months)
  • I say yes. IR blaster can control operator set-tops. Or user can start TV related apps and sites.
  • And many plausible applications are not TV related at all but could benefit from being on living room big screen .Facebook, Twitter, Farmville etc...
• Fear of Google by networks is real and may cause delay .is Apple really any friendlier (see iAd), yet networks are launching iPhone/iPad apps
• Mobile app market as model for how operators may have to cooperate

Some thoughts… Smart TV .Friend or Foe? †

• Depends on who you are…
• Broadband Providers .Friend, more demand for your product (but will meeting the demand be challenging?)
• Multichannel Operators .Friend, if you enable your TV plant to support them (cable has said they will, but how fast?). Foe, if you don’t.
• Consumers .More choice, control and competition is good.
• CE Manufacturers .More revenueis good.But a big need to standardize to present scale to content providers and advertisers.
• Content Providers .More outlets for their productis good
• Advertisers .Huge pent up demand for advanced video advertising(addressable, interactive) the TV operators are not meeting
• Google .Big opportunity if they can get a footprint with scale

Smart Grid Impact: Building a Smarter Home †

• John Grady, Senior Director, Strategic Alliances and Business Development

Inside the Connected Home †

• Impact of wireless home networks
• Consumer indifference and the HAN value proposition
• Little home automation
• Appliance efficiency vs. intelligence
• No clear winner in low-power radio protocol
• Gateway evolving into home hub
  • Triple Play
  • Application Platform

The Service Provider Challenge †

Looking Ahead †

Any Link…Any Service †

• A gateway enabling a common approach to services on any broadband connection anywhere

  OTT VoD and Personal Media In-Home Distribution

  Open Software Platform Enables Apps & Services

  Unified3-Screen Services Experience

• Consolidates Apps, Services, Content, and Home Devices into a Single Home and Remote User Experience

Summary †

• Ecosystem still developing: Service providers, apps, utilities, customers
• Evolution from efficient to smart to managed
• Gateway is logical hub for SmartGrid
• Service providers have a significant head start: Already more than four apps/CEs reduce the learning curve
• Remote management is the difference between customer support and profitable customer support

THE SMART GRID IMPACT:HOME AREA NETWORKS †

• Ronald J. Zimmer, CAE, President & CEO, Continental Automated Buildings Association (CABA)

Growing Demand for Smart Energy †

• $3.4 billion in US stimulus funds awarded for the Smart Grid
• $1 billion awarded to support Demand/Response

Your IInfformattiion Source for Home & Buiilldiing Auttomattiion †

• 1173 Cyrville Road, Suite 210, Ottawa, ON K1J 7S6, 613.686.1814 begin_of_the_skype_highlighting              613.686.1814      end_of_the_skype_highlighting begin_of_the_skype_highlighting              613.686.1814      end_of_the_skype_highlighting
• 888.798.CABA (2222) 613.744.7833 caba@caba.org
• www.caba.org, www.caba.org/samples
• http://www.twitter.com/caba_news
• http://www.linkedin.com/groups?gid=2121884