復活するP2PとBB料金見直し


【取材執筆メモ2008】

2008年8月ウィズダム用草稿

【DCIA/P2P】

CDIA(Distributed Computing Industry Association)がサンノゼで開催したP2P Media Summitを取材。日時は2008年8月4日

【関連URL】

【DC/P2P業界の概況】 by Marty Lafferty, CEO, DCIA

P2P Industry Players

  1. numlistBitTorrent
  2. eMule
  3. Lime_Wire
  4. VeriSign、Kontiki

P2P TV

  1. numlistJoost
  2. Zattoo
  3. babelgum
  4. veohtv
  5. TVUnetworks
  6. miro
  7. PPLive
  8. QQLive
  9. UUSee
  10. Vakaka

Hybrid-P2P / Peer-Assisted - Newest Iteration

  1. Pando_Networks
  2. Solid_State_Networks
  3. Velocix
  4. Ignaite_Technologies
  5. CloudShield
  6. GridNetworks

Evolution of P2P/ Industry Statistics

  • Over 450 Million Active P2P Software installations Globally, 1 Billion Daily File Transfers,l25 Million Monthly Cume Usage, 15 Million Average Simultaneous Users, 80 Million Monthly Licensed Content Transactions...Now Adding Social Networks featuring User-Generated Content...
  • P2P vs. iTunes: 20-60 times more music tracks are acquired on P2P than are downloaded from iTunes.
  • P2P Dominates Internet Traffic
    P2Pはインターネット・トラフィックを牛耳る
    http://192.168.0.7/wiki/photo/P2PUsage2008.jpg
    出典:Sandvine July 2008

P2P Monetization

  1. QTRAX
  2. iMesh
  3. Vuze
  4. skype
  5. CLARIA
  6. Pando_Networks
  7. BUYDRM
  8. Audible_Magic
  9. DigitalContainers
  10. HIRO
  11. ultramercial
  12. JAVIEN
  13. SafeNet
  14. MediaDefender
  15. Friend Media Technology Systems
  16. BAYTSP

【The Future of P2P】 by Eric Armstrong, Pres., Kontiki Inc.

The BIG Opportunity

  • An enormous Digital Video Marketplace is Inevitable
  • We are passed the threshold where
    • Digital compression + DRM + ecommerce + last mile broadband penetration
    • ...enables mass adoption
  • On-Demand access of all popular media will eventually surpass Broadcast viewing
  • But, there are still big problems to solve...

Kontiki Inc.

  • Founded in 2000 (7+years of experience), Kontiki is on its 5th major software release, Supporting 6+ million downloads per month, and growing
  • Widely known as the industry leader in both Enterprise and Consumer Media P2P
  • Kontiki is not a file sharing technology
  • Core business (Software technology, Not a content aggregator, Not a CDN)
  • Customers: Enterprise(Coca-Cola, Ernst & Young, GM, Wells Fargo, Wachovia, Charles schwab, VF Corp. Textron) Consumer Media(BBC, Sky, Open Media Network, moviefone, Cinequest)

P2P Early Years

  • 1999:napster 2000: Kontiki, Gnutella, eDonkey2000 2001: BitTorrent
  • Most early file sharing companies solved the "access to content" problem
  • No Network Management
  • Centralized publishing and tracking were avoided
  • Delivery performance was best efforts

The Enterprise Driven Path

  • Built to manage "data" across complex networks (Not built for mass content delivery)
  • Good edge connectivity
  • Under-provisioned WAN segments meant to carry RT business traffic

Enterprise P2P deployments were driven by these requirements:

  • Make efficient use of existing network and computing resources
  • Self-scaling
  • Track and report on all networks and content consumption activities
  • Protect sensitive content
  • Guarantee a high quality of service, but not at the expense of real-time traffic
  • Integrate with existing enterprise information & directory services
  • [This should look familiar to those of you in consumer media P2P]

The Fundamental Difference

  • Enterprise requirements vastly more sophisticated requirements than consumer P2P file sharing systems (Kontiki solved these)
  • Another fundamental difference is that enterprise P2P systems have robust Delivery Management:
    • Centralized Configuration and Control (Network and location specific rules set by the central administrator to determine peer behavior)
    • Distributed Dynamic Adaptation (The peering network adapting to the changing conditions of the network in a predictable way)

Converging Requirements

  • Consumer media requirements have now morphed to look very similar to the needs of the enterprise
    • It is a WAN problem more than a LAN problem
    • Need to be able to manage traffic flow by locale, by ISP, by content type and even by customer type (configurable and Dynamic)
    • Manageability, Security, Reporting are critical

The Way Forward

  • The joint challenges of Content Owners, Network Owners and Consumers look familiar (Match those of Enterprise market, that we have uniquely solved)
  • DCIA ' The P4P working group have the right priorities
  • Good news for the future of the Market
  • We know how these systems need to work (Kontiki has solved the hard problems., We are proven in the market., Consumer media landscape looks very familiar to us., Kontiki is playing a leading role in these initiatives)

【mBit Pte Ltd】 by See Chun Yan, CEO

Who is mBit

  • singapore-based mobile service provider established in April 2007 as a mTouche company
  • Early pioneer in advanced P2P mobile services with strategic partnerships with top IMS venders
  • To address the problems of digital content distribution to mobile and increase ARPU for ad and content sales
  • Provide P2P Search Advertising and File Sharing service on Nokia S60 3rd ed and Java MIDP 2.0 enabled devices
  • Focus on Asia market where Mobile is King
    • 2H08: Malaysia, Indonesia, Singapore, Philippines
    • 2009: Chaina, India, Korea, Japan and US
  • Trends & Problems

    Slide 56>>

[作成日:2008-8-12]